Giles Adams, chair of Visit Somerset, said he thinks the event will change Taunton’s profile as a place to go to for larger events.
“Anything that’s more regular reduces the need for Taunton people to go further afield but also from a tourism point of view, it will attract people to go to Taunton,” Adams said.
“Both the ground and Taunton’s connectivity is really important and combine to make it a really good place for this.”
Adams added that Taunton has been building up its cultural offerings for the past years, which is a good foundation for a larger event to find its home in the town.
“The better the arts and culture offer is for people that live in Somerset, it’s also really positive for the people living and working here and perhaps for people looking at moving their business here and moving their workforce here,” Adams added.