Land Rover in 2026: How have UK consumer perceptions changed?

Consideration recovered steadily over the summer, peaking at 10% in early August. Since then, it has fallen off again and currently sits at 7%.

While Consideration score ends close to where it started, other BrandIndex measures show more pronounced movement in September.

Land Rover Negative Buzz rises sharply in September 2026

Negative Buzz, which measures whether people have heard something negative about the brand, starts the year at 6% before falling to 4% in April. It then fluctuates between these levels through much of spring and summer.

This shifts around the time of the job cuts announcement in September. Negative Buzz rises from 5% on September 1 to 9% by September 15, before increasing further to 11% on September 28.