For George, it was the building’s character that ultimately changed everything.
“The more work we carried out, the more we felt its character should be experienced by customers, rather than simply used to house the brewery.
“It became clear that it was somewhere people should be able to sit, enjoy a pint and spend time in.”
That evolution can still be seen throughout the venue today.
Visitors stepping inside are greeted by intimate rooms, traditional furnishings, hop garlands suspended from ceilings and vintage beer memorabilia, making it difficult to imagine the building’s former life as a retail unit.
The 16th Century shopfront remains a focal point, while beyond the courtyard sits one of the pub’s most striking features: uninterrupted views of Tamworth’s Norman castle.
The castle backdrop has become one of the venue’s defining characteristics, helping create an atmosphere that feels far removed from its former role as a shop unit.
Louise said: “The venue evolved organically. We started by focusing on brewing beer for other pubs, but the building, the beer and the customers gradually created something different.
“We responded to the way people used the space, and The Tamworth Tap developed into a pub alongside the brewery.”