Cult.fit’s fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth
“Fitness brands today are no longer competing only as gyms—they’re competing as lifestyle ecosystems,” said Akshat Gupta, principal…
I did goblet squats every day for a month – with surprising results
Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The…
I started powerlifting at 63 – now I’m in the best shape
It was quarantine that made Kitty Duffy assess her health and fitness. It started with long walks by…
A Longevity and Sports Medicine Doctor Shares His Workout Routine
From a very young age, Dr. Jordan Metzl knew that playing sports energized and helped him focus. It…
4 Moves to Master Strength
These 4 bed moves prove your core is stronger than most at 60 Strong core muscles make everyday…
2026 Arnold Classic Wellness International Results — Rayane Fogal Wins Title – Fitness Volt
The 2026 Arnold Classic Wellness International finals wrapped up on March 6 at the Battelle Grand inside the…
Bed Core Routine After 55 to Restore Midsection Strength
This 7-minute bed routine rebuilds your core from the inside out — no floor required. Your core has…
2026 Arnold Classic Men’s Physique Results — Brandon Hendrickson Wins 2nd Title – Fitness Volt
The 2026 Arnold Classic Men’s Physique finals took place in Ohio’s Battelle Grand at the Greater Columbus Convention…
Woman shares how walking 45 minutes daily for 45 days transformed her body, mind and creativity: ‘It gives my brain…’
Walking is often overlooked as a form of exercise, but it remains one of the simplest and most…
Is your gym kit holding you back? What to wear to work out
You might not put much more thought into what you chuck into your gym bag than what passes…
How to Massively Improve Your Bench Press
The bench press, star of chest day, has long stood as the de facto measure for a lifter’s…
Stop falling for fitness industry myths – do this instead
Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The…