Gen Z Makes Fitness a Top Spending Priority, Outpacing Streaming & Dining
Nearly half of financially squeezed Gen Z-ers rank fitness as their top discretionary spend category, a survey from…
Bodybuilding Legend Jeremy Buendia Launches Strength Training Gym
Buendia’s Stoik Gym is a place for bodybuilders and influencers to call home, but it’s also targeting the…
US Gym Visits Have Increased in 2025, New Report Finds
American fitness facilities are seeing gains in overall visits and visit frequency, according to new data from the…
MVP Effect: Certain Gym Members Are Worth More, Report Finds
A report from Les Mills identifies a new segment of super-members, called “MVPs,” who drive more value for…
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts at William Blair believe the “Judgement Free” gym brand will continue to dominate the U.S. fitness market,…