Cult.fit’s fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth
“Fitness brands today are no longer competing only as gyms—they’re competing as lifestyle ecosystems,” said Akshat Gupta, principal…
Why Are The Workers At Fancy Gyms So Dang Mean?
Via iStockphoto / @jacimariesmith TikTok A woman decided to treat herself after a year of consistent working out…
I’m 46 and have never been to a gym
For a nation that is a little on the chunky side, the UK is surprisingly obsessed with fitness.…
What Do Women Really Think About Gym Dates?
Via iStockphoto / @hayley_serna TikTok/Adobe Stock A California woman matched with a man on a dating app and…
This is how long you should be able to hold a plank for, according to your age
It’s important to focus on technique too (Picture: Getty Images) Along with burpees and split squats, the plank…
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…
What Should A Gym Membership Cost?
Via iStockphoto / @evelynleia TikTok Thinking about joining a gym this year? If you are, you’re not alone.…
Boys at school banned me from the gym showers
I soon became the easy target for school bullies, says Jamie (Picture: Jamie Windust) Entering the boys’ changing…
Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite
With a nightclub energy, modern amenities and an old-school training ethos for less than $200 per month, the…
Lean Studio is a “serene” barre studio by Plantea Estudio
Spanish practice Plantea Estudio has completed a barre studio in Madrid, with a moody colour palette dominated by…
Retro Fitness Launches 3-Month Free Trial to Drive Retention
As New Year’s fitness promotions flood the market, the HVLP gym brand is breaking from industry norms with…
24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm
Mastrov, one of the fitness industry’s most iconic figures, is returning to the gym brand he founded as…