Boosting NAD+: Tru Niagen and US advertising board clash over supplement claims
Niagen Bioscience says it rejects the logic behind a recommendation by the US National Advertising Review Board (NARB)…
NAD decision on magnesium gummies raises questions around compound weight claims
A recent National Advertising Division ruling on Nature’s Truth’s Magnesium Glycinate Gummies advertising claims is prompting a closer…
NXT USA’s polyphenol blend outperforms NAD+ precursor for healthy aging
New clinical science supports NXT USA’s claims that its patent-pending herbal blend, BluNADBooster, outperforms a popular NAD+ precursor,…
NAD+ pioneer debuts new beauty supplement
Niagen Bioscience launches Tru Niagen Beauty, the first US supplement to pair NAD+ support with clinically-studied skin and…
From hype to reality check
Amazon search data tells an even more dramatic story: an 80% decline in shopping searches between late 2024…