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Sports Business

102 posts
GGolf
Team Europe using VR to prepare for Ryder Cup abuse, Rory McIlroy says
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Team Europe using VR to prepare for Ryder Cup abuse, Rory McIlroy says

  • September 14, 2025
Rory McIlroy has revealed that Team Europe have been using virtual reality headsets which emulate the shouting of…
TTennis
The fist pump is everywhere at the U.S. Open. It’s not just a celebration
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The fist pump is everywhere at the U.S. Open. It’s not just a celebration

  • September 5, 2025
The Athletic has live coverage of the 2025 U.S. Open men’s semifinals. Editor’s note: This story is part of…
TTennis
The body language of tennis takes center stage in a U.S. Open semifinal of the mind
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The body language of tennis takes center stage in a U.S. Open semifinal of the mind

  • September 5, 2025
The Athletic has live coverage of the 2025 U.S. Open men’s semifinals. FLUSHING MEADOWS, N.Y. — When Carlos…
TTennis
Netflix expanding live-sports portfolio with 6 Kings Slam tennis event in October
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Netflix expanding live-sports portfolio with 6 Kings Slam tennis event in October

  • September 5, 2025
As the U.S. Open culminates this week in New York City, airing on ESPN’s networks, Netflix is prepping…
FF1
It’s been 33 years since F1 saw a female driver compete. When will the next one come along?
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It’s been 33 years since F1 saw a female driver compete. When will the next one come along?

  • September 1, 2025
This article is part of our 75 Years of Speed series, an inside look at the backstories of…
GGolf
A classic New York golf course vanished. 80 years later, it reappeared in the Midwest
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A classic New York golf course vanished. 80 years later, it reappeared in the Midwest

  • August 29, 2025
Before all this, the seaside stretch of Lido Beach, a mere hour outside Manhattan, clung to a fading…
FF1
Why McLaren F1 finally said yes to Mastercard after a decade without a title sponsor
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Why McLaren F1 finally said yes to Mastercard after a decade without a title sponsor

  • August 27, 2025
Mastercard will become the naming partner of McLaren’s Formula One team from 2026, The Athletic can reveal. In…
GGolf
The catfishing scam putting fans and female golfers in danger
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The catfishing scam putting fans and female golfers in danger

  • August 15, 2025
Meet Rodney Raclette. Indiana native. 62 years old. Big golfer. A huge fan of the LPGA. On Aug.…
TTennis
The epicenter of stalking in sports? Why tennis stands apart
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The epicenter of stalking in sports? Why tennis stands apart

  • August 15, 2025
In April of 1993, Monica Seles and Steffi Graf were dueling for supremacy at the top of women’s…
TTennis
The ‘fifth Grand Slam’ in tennis and the Cincinnati Open’s bid for prestige
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The ‘fifth Grand Slam’ in tennis and the Cincinnati Open’s bid for prestige

  • August 11, 2025
Welcome back to the Monday Tennis Briefing, where The Athletic will explain the stories behind the stories from the…
HHeadlines
Inside Benjamin Sesko’s Manchester United transfer – and how they beat Newcastle to the deal
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Inside Benjamin Sesko’s Manchester United transfer – and how they beat Newcastle to the deal

  • August 9, 2025
As recently as a few weeks ago, some influential figures at Manchester United still felt signing Benjamin Sesko…
GGolf
Are pro golfers getting angrier, or are we just always recording?
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Are pro golfers getting angrier, or are we just always recording?

  • August 8, 2025
A recent major champion stands on the third tee at Riviera Country Club. It’s the second round of…
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