Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy — and…
Hyrox Forms Science Council as Olympic Ambitions Grow
Hyrox has launched a Science Advisory Council and released its first report as the fitness-racing powerhouse pushes to…
As wellness trends go upscale, Nestle’s mass-market vitamins lose some shine
Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating…
Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators
ATN tried the much-hyped Alo Gym in NYC. Here’s what it’s really like inside one of the most…
Dermatologist-Led Brand Launches DNA-Powered Hair Growth System
Happy Head’s genetic-based approach to hair health — StrandIQ — leverages at-home DNA testing and personalized treatment plans…
Strong New York Returns for 9th Annual Fitness Festival
The ninth annual festival has become a can’t-miss event on the East Coast’s experiential wellness calendar. In time,…
Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion
The Los Angeles-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across…