BODi Relaunches P90X With New Instructor, Big-Name Partners
The at-home fitness giant is rebooting one of the most intense (and popular) home workouts ever made, and…
Sweatpals Raises $12M for Fast-Growing Social Fitness Platform
The Austin-based Sweatpals connects users with in-person fitness classes, events and experiences. It also offers back-end business tools…
Equinox Goes All-In on Women’s Health
Amid the women’s health boom, Equinox’s new program combines training, diagnostics and wearable data to support female members…
Boutique Fitness Is Growing Up, Yearly Data Suggests
Xplor Mariana Tek‘s 2026 Report shows boutique fitness entering a smarter, steadier phase, with attendance on track to…
Fitness Consumers Want More Than Just Workouts, Execs Say
ATN breaks down key takeaways gleaned from a consumer insights panel held at the recent invite-only Mindbody SA…
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands Pilates Addiction…
Vasa Fitness to Expand Nationwide Come 2026
Studio LFT’s expansion marks Vasa’s push into coach-led strength training as the corporate-owned chain invests in programs and…
Life Time To Roll Out Nearly 100 In-Club Coworking Lounges
Life Time is transforming its athletic country clubs into all-day destinations, adding Work Lounges and blending fitness, work…
US Gym Visits Have Increased in 2025, New Report Finds
American fitness facilities are seeing gains in overall visits and visit frequency, according to new data from the…
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts at William Blair believe the “Judgement Free” gym brand will continue to dominate the U.S. fitness market,…
Hyrox Makes Luxury Fitness Play in UK’s Third Space
Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio. The…
Tonal Adds AI-Powered Daily Strength Training Workouts
Tonal’s new Daily Lift feature is exciting, but its sophistication could spell bad news for personal trainers Tonal…