{"id":102147,"date":"2025-08-30T01:40:20","date_gmt":"2025-08-30T01:40:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/102147\/"},"modified":"2025-08-30T01:40:20","modified_gmt":"2025-08-30T01:40:20","slug":"ai-tool-adoption-jumps-to-38-but-95-still-rely-on-search-engines","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/102147\/","title":{"rendered":"AI tool adoption jumps to 38%, but 95% still rely on search engines"},"content":{"rendered":"

More than 1 in 5 Americans now use AI tools heavily \u2013 but traditional search engines remain dominant, with usage holding steady at 95%, according to new clickstream data from Datos and SparkToro.<\/p>\n

By the numbers:<\/p>\n

AI tools: 21% of U.S. users access AI tools like ChatGPT, Claude, Gemini, Copilot, Perplexity, and Deepseek 10+ times per month. Overall adoption has jumped from 8% in 2023 to 38% in 2025.<\/p>\n

Search engines: 95% of Americans still use Google, Bing, Yahoo, or DuckDuckGo monthly, with 87% considered heavy Google users \u2013 up from 84% in 2023.<\/p>\n

Growth trends: AI adoption is slowing. Since September 2024, no month has shown more than 1.1x growth. By contrast, search volume per user has slightly increased year-over-year.<\/p>\n

The big picture: Despite the hype around AI replacing Google, the data seems to show the opposite. When people adopt AI tools, their Google searches also rise, SparkToro found.<\/p>\n

Yes, but. Are there any truly \u201ctraditional search engines\u201d left? Things get a bit messy when talking about \u201ctraditional search engines\u201d versus the \u201cAI tools\u201d examined here, because all search engines now have AI baked in:<\/p>\n

Google is a traditional search engine (or, perhaps more accurately, an AI search engine with a legacy search experience that\u2019s clearly moving in the direction of AI Overviews and AI Mode), and Gemini is Google\u2019s AI tool. Plus, Google\u2019s traditional search data is being used by ChatGPT<\/a>.<\/p>\n

Traditional search engine Bing has its own AI tool, Copilot, and is OpenAI\u2019s partner for ChatGPT Search, and feeds DuckDuckGo\u2019s results.<\/p>\n

Why we care. This data once again indicates that it isn\u2019t AI vs. search; it\u2019s AI plus search. Heavy AI users are also heavy searchers, meaning Google traffic declines are more about zero-click answers than AI cannibalization.<\/p>\n

The report. New Research: 20% of Americans use AI tools 10X+\/month, but growth is slowing and traditional search hasn\u2019t dipped<\/a><\/p>\n

\n Search Engine Land is owned by Semrush<\/a>. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush<\/a> Inc.\n <\/p>\n

\t\t\t\t\t\"Danny\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"More than 1 in 5 Americans now use AI tools heavily \u2013 but traditional search engines remain dominant,…\n","protected":false},"author":2,"featured_media":102148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,50,86,56,54,55],"class_list":["post-102147","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-news","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/102147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=102147"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/102147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/102148"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=102147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=102147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=102147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}