Blake Brown<\/a>, fragrance was a top priority.\n<\/p>\n Blake Lively on September 5, 2025.<\/p>\n
Getty Images<\/p>\n
“No matter what perfume I have on, or how much I have on, or how recently I refreshed it, the product that’s in my hair is always the scent that comes through the most,” Lively told InStyle earlier this year.\n<\/p>\n
But before launching her range last summer, none of the hair-care products she loved to use had scents\u2014like woods or gourmands\u2014 that she would naturally gravitate towards. So she partnered with top perfumers to ensure that all of Blake Brown’s debut products, from shampoos to leave-in mists, smelled like luxury fragrances.<\/p>\n
Blake Lively spritzing herself with a Blake Brown Hair and Body Refresh Mist.<\/p>\n
Blake Brown<\/p>\n
“And I thought that was it,” said Lively. But her customers wanted more: Proper fragrances that they could spritz on throughout the day. So, Lively delivered with three hair and body mists based on scents already present within the hair-care line.<\/p>\n
Out now, the sweet-smelling elixirs were designed to be easily layered and personalized.\n<\/p>\n
“I love a recognizable fragrance. I love smelling something and going, ‘Oh, I know that fragrance.’ But I love it even more when it’s like, ‘I know that fragrance, but it’s different on you. What else are you doing?'” Lively shared. “So these all work well together. You can wear them on their own, but you can also really layer them.”<\/p>\n","protected":false},"excerpt":{"rendered":"Blake Lively made her first public appearance since July at Glossy’s Pop event in NYC.She wore a brown…\n","protected":false},"author":2,"featured_media":117976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":["post-117975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/117975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=117975"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/117975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/117976"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=117975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=117975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=117975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}