Buick is a reputable car brand in the US and China known for the luxurious and advanced technology it provides drivers. While the brand may be struggling to find its place in America, amongst a sea of competition in the luxury car industry, it has taken off incredible in China. The newest futuristic concept model is blowing away the public with improvements like never before.<\/p>\n
Buick\u2019s popularity in the Chinese market<\/p>\n
Despite being an American brand, many associate this car company with China, due to its great success in this nation. A few years ago, The New York Times actually wrote an article about Buick\u2019s success in the Chinese market, noting that almost seems like a \u201cChinese brand.\u201d How has this come about?<\/p>\n
The brand was founded in the US over a century ago, before even its parent company General Motors, and became popular from the get-go. With a so called \u2018golden era\u2019 in the 1950s, the brand seemed like it was shooting for the stars with no sign of stopping. However, after this incredible performance, sales began steadily decreasing and their popularity declined. While things took a turn for the worse in America, the Chinese market boomed, with almost five times the sale of their Western counterpart.<\/p>\n
To this day, Buick is a golden light in China, with each design more advanced and futuristic than the previous. The most recent concept is a clear indication of why China is reaching such great heights with this brand.<\/p>\n
A new concept that is out of this world<\/p>\n
Buick, under parent company GM, have unveiled their new Electra Orbit Sedan Concept in Shanghai, inspired by the theme of outer space. Talk about futuristic! Mixing historic Buick heritage with cosmic design, this model was developed by GM China\u2019s Advanced Design Center and is truly a wonder to look at.<\/p>\n
Stuart Norris, the Vice President of Design for GM China and GM International and Chief of Design at SAIC-GM, explains the concept:<\/p>\n
\u201cElectra Orbit is a bold exploration of what Buick can be when we blend heritage inspiration with visionary innovation. By reinterpreting space-age motifs and pushing electric-architecture freedoms, we wanted to create a concept that feels both familiar in its Buick DNA and thrillingly new.\u201d<\/p>\n
A closer look at the Electra Orbit<\/p>\n