When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the newspapers owned by Reach, among them The Mirror, and the Daily Express.<\/p>\n
But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year.<\/p>\n
Reach put this down to AI Overviews (AIO) \u2013 the AI summary at the top of the Google results page.<\/p>\n
Instead of clicking through to the story on a Reach newspaper site, readers were happy with the AI overview. <\/p>\n
The feature is a concern for newspapers and other media publishers, who have already seen much of their advertising revenue siphoned off by social media.<\/p>\n
In a tough market, readers coming via Google search is a valuable source of traffic.<\/p>\n
“A major worry, backed by some individual datapoints, has been that AI overviews would lead to fewer people clicking through to the content behind them, with negative knock-on effects for publishers,” says Dr Felix Simon, research fellow in AI and news at the Reuters Institute for the Study of Journalism, University of Oxford.<\/p>\n
He points out that it’s hard to know the full effect of AI overviews, without independent access to Google’s, or publishers’, internal data on click-through rates.<\/p>\n","protected":false},"excerpt":{"rendered":"When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the…\n","protected":false},"author":2,"featured_media":127507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-127506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/127506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=127506"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/127506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/127507"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=127506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=127506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=127506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}