{"id":129081,"date":"2025-09-11T03:39:07","date_gmt":"2025-09-11T03:39:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/129081\/"},"modified":"2025-09-11T03:39:07","modified_gmt":"2025-09-11T03:39:07","slug":"s4c-invests-in-putting-more-emphasis-on-digital-first-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/129081\/","title":{"rendered":"S4C invests in putting more emphasis on ‘digital first’ content"},"content":{"rendered":"

The latest figures show<\/a> that 14% of S4C’s viewing hours now come through iPlayer, S4C Clic and YouTube, a proportion which is growing year on year.<\/p>\n

An even greater increase had been seen in the 16 to 44 age range, said the channel, with a third now watching on digital platforms \u2013 although mainly through smart TVs.<\/p>\n

The digital first ethos will be increasingly important, said the report, as S4C aims to “compete, innovate, and make the Welsh language prominent in the digital age”.<\/p>\n

This will include “encouraging more online viewing”, an increasing use of live streaming, and keeping programmes on catch-up platforms for longer.<\/p>\n

More digital-only content will also be commissioned, such as Yr Alwad \u2013 a vertical drama set to debut soon on S4C’s TikTok channel. <\/p>\n

The changes are part of a need to curate content for varying audiences, says S4C, with content not always appearing on multiple platforms in the future.<\/p>\n

“S4C may not be everything to everyone all the time, but our goal is to offer something for everyone,” said the report.<\/p>\n

The strategy also notes a need to “move beyond filling a TV schedule\u2026 [to create] content that aligns with modern viewing habits”.<\/p>\n

“S4C will still exist on traditional television while traditional television exists,” Mr Evans added. <\/p>\n

“But we have to widen the audience who turn to S4C, because that’s the way to save the Welsh language.”<\/p>\n

That means appealing to younger audiences, including those who may have grown up in bilingual households or are “less confident in their Welsh”.<\/p>\n

“They are the viewers of the future,” added Ms Evans.<\/p>\n

“What’s important is that we create Welsh language content that’s relevant to the way they live their lives, and appeals to them.<\/p>\n

“Many of them currently watch all their content in English \u2013 that’s not what we want for the future of the language.<\/p>\n

“We have to create content that appeals to them in Welsh. It’s already happening, but we need to do more.”<\/p>\n","protected":false},"excerpt":{"rendered":"The latest figures show that 14% of S4C’s viewing hours now come through iPlayer, S4C Clic and YouTube,…\n","protected":false},"author":2,"featured_media":129082,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-129081","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/129081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=129081"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/129081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/129082"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=129081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=129081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=129081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}