{"id":129837,"date":"2025-09-11T12:03:11","date_gmt":"2025-09-11T12:03:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/129837\/"},"modified":"2025-09-11T12:03:11","modified_gmt":"2025-09-11T12:03:11","slug":"morrisons-to-introduce-major-change-to-trolleys-in-uk-first","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/129837\/","title":{"rendered":"Morrisons to introduce major change to trolleys in &#8216;UK first&#8217;"},"content":{"rendered":"<p>The new trolleys will use AI technology said to improve customer experience<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/0_The-new-Morrisons-store-in-Kirkby-the-first-supermarket-to-open-in-the-area-in-40-years.jpg\" alt=\"A Morrisons store front \" loading=\"eager\"  \/>Morrisons will introduce the change in 2026 (Image: Liverpool Echo)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Morrisons is introducing a<a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/shopping\/major-change-coming-18-aldi-32404502\" target=\"_blank\" aria-label=\" major change to its shopping experienceLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\"> major change to its shopping experience<\/a> by introducing AI technology to its shopping trolleys. The trolleys, known as Caper Carts, will be introduced at one initial store in early 2026 with the potential for further rollouts later on.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The new trolleys will allow customers to scan items as they shop, track their running total in real time, and speed up the checkout process. The trolleys will also feature interactive screens, built-in scales, and <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/news\/uk-world-news\/ai-cameras-smell-detectors-could-31973646\" target=\"_blank\" aria-label=\"AI-powered sensorsLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">AI-powered sensors<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">As items are scanned, the trolley identifies them instantly, including weighing fresh produce directly in the trolley.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">To complete their purchase, customers simply scan the barcode displayed on the trolley\u2019s screen at the store\u2019s<a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/whats-on-news\/lidl-announce-huge-self-checkout-32022760\" target=\"_blank\" aria-label=\" self-checkout area.Link opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\"> self-checkout area.<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">For <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/morrisons\" target=\"_blank\" aria-label=\"Morrisons Link opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">Morrisons <\/a>customers, the smart trolleys are integrated with the <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/shopping\/morrisons-makes-huge-change-loyalty-31687856\" target=\"_blank\" aria-label=\"Morrisons More Card loyalty programLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">Morrisons More Card loyalty program<\/a> and, according to Morrisons, will deliver \u201cadded savings and convenience during their trip\u201d.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The trolley rollout will mark North American company Instacart\u2019s first retail partnership in the UK.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">It isn\u2019t yet clear which <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/shopping\/morrisons-introduces-new-10-rule-32393991\" target=\"_blank\" aria-label=\"Morrisons locationLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">Morrisons location<\/a> will see the first rollout of the trolleys.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/0_Morrisons_Caper-1.jpg\" alt=\"An illustration of the new Morrisons 'Instacart' \" loading=\"lazy\"  \/>An illustration of the new Morrisons &#8216;Instacart&#8217; (Image: Morrisons )<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">David McIntosh, Chief Connected Stores Officer at Instacart said: \u201cAs we continue to expand internationally, we\u2019re thrilled to partner with Morrisons to bring Caper Carts to the UK for the first time.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cShopping is no longer solely online or in-store \u2013 it\u2019s a hybrid of both \u2013 and Caper Carts offer a seamless way to combine the convenience and personalisation of e-commerce with the inspiration and discovery that happens in physical stores.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;Retailers like Morrisons are transforming the in-store shopping experience with new technologies such as Caper Carts that help customers shop faster, easier and in more inspiring ways while deepening loyalty along the way.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Gordon Macpherson, productivity director of Morrisons said: \u201cWe\u2019re constantly looking for ways to bring innovation to the weekly shop to enhance the experience for our customers, and the cutting-edge technology of Caper Carts brings the best of digital and physical retail together in-store.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cWe\u2019re excited about bringing the first fully integrated AI-powered trolleys in the UK to a first store soon and look forward to testing customer response and building understanding of how the technology works within the Morrisons store estate.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Morrisons has around <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/shopping\/shoppers-can-expect-major-change-32119074\" target=\"_blank\" aria-label=\"500 stores in the UK.Link opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">500 stores in the UK.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The new trolleys will use AI technology said to improve customer experienceMorrisons will introduce the change in 2026&hellip;\n","protected":false},"author":2,"featured_media":129838,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,1758,86,56,54,55],"class_list":["post-129837","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-shopping","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/129837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=129837"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/129837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/129838"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=129837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=129837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=129837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}