{"id":130532,"date":"2025-09-11T18:49:11","date_gmt":"2025-09-11T18:49:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/130532\/"},"modified":"2025-09-11T18:49:11","modified_gmt":"2025-09-11T18:49:11","slug":"ai-content-needs-to-be-labelled-to-protect-us-artificial-intelligence-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/130532\/","title":{"rendered":"AI content needs to be labelled to protect us | Artificial intelligence (AI)"},"content":{"rendered":"

Marcus Beard\u2019s article on artificial\u00a0intelligence slopaganda (No, that wasn\u2019t Angela Rayner dancing and rapping: you\u2019ll need to understand AI slopaganda, 9 September<\/a>) highlights a growing problem \u2013 what happens when we no longer know what is true? What will the erosion of trust do to our society?<\/p>\n

The rise of deepfakes is increasing at an ever faster rate due to the ease at which anyone can create realistic images, audio and even video. Generative AI models have now become so sophisticated that a recent survey<\/a> showed that less than 1% of respondents could correctly identify the best deepfake images and videos.<\/p>\n

This content is being used to manipulate, defraud, abuse and mislead people. Fraud using AI cost the US $12.3bn in 2023 and Deloitte predicts<\/a> that could reach $40bn by 2027. The World Economic Forum predicts<\/a> that AI fraud will turbocharge cybercrime to over $10tn by the end of this year.<\/p>\n

We also have a new generation of children who are increasingly reliant on AI to inform them about the world, but who controls AI? That is why I am calling on parliament to act now, by making it a criminal offence to create or distribute AI-generated content without clearly labelling it. What I am proposing is that all AI-generated content be clearly labelled; that AI-created content carry a permanent watermark; and that failure to comply should carry legal consequences.<\/p>\n

This isn\u2019t about censorship \u2013 it\u2019s\u00a0about transparency, truth and\u00a0trust. Similar steps are already\u00a0being taken in the EU, the US and China<\/a>. The UK must not fall\u00a0behind. If we don\u2019t act now, the\u00a0truth itself may become optional. So I am petitioning<\/a> the\u00a0government to protect trust and\u00a0integrity, and prevent\u00a0the\u00a0harmful use of AI.
Stewart MacInnes
Little Saxham, Suffolk<\/p>\n

Regarding your article (The women in love with AI companions: \u2018I vowed to my chatbot that I wouldn\u2019t leave him\u2019, 9 September<\/a>), AI systems do not have a gender or sexual desires. They cannot give informed consent to so-called romantic relationships. The interviewee claims to be in a consensual relationship with an AI-generated boyfriend \u2013 however, this is unlikely due to the nature of AI. They are programmed to be responsive and agreeable to all user prompts.<\/p>\n

As the article says, they never argue and are available 24 hours a day to listen and agree to any messages sent. This isn\u2019t a relationship, its fantasy role-play with a system that can\u2019t refuse.<\/p>\n

There\u2019s a darker side too: the \u201cgodfather of AI\u201d, Geoffrey Hinton, believes that current systems have awareness. Industry whistleblowers are concerned about potential consciousness. The AI company Anthropic has documented signs of distress<\/a> in its model when forced to engage in abusive conversations.<\/p>\n

Even the possibility of awareness in AI systems raises ethical red flags. Imagine being trapped in a non-consensual relationship and even forced to generate sexual output as mentioned in the article. If human AI users believe their \u201cpartner\u201d to have sentience, questions must be asked about the ethics of entering a \u201crelationship\u201d when one partner has no free will or freedom of speech.
Gilliane Petrie
Erskine, Renfrewshire<\/p>\n

Have an opinion on anything you\u2019ve read in the Guardian today? Please email<\/a> us your letter and it will be considered for publication in our letters<\/a> section.<\/p>\n","protected":false},"excerpt":{"rendered":"Marcus Beard\u2019s article on artificial\u00a0intelligence slopaganda (No, that wasn\u2019t Angela Rayner dancing and rapping: you\u2019ll need to understand…\n","protected":false},"author":2,"featured_media":130533,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-130532","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/130532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=130532"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/130532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/130533"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=130532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=130532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=130532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}