{"id":131260,"date":"2025-09-12T02:36:12","date_gmt":"2025-09-12T02:36:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/131260\/"},"modified":"2025-09-12T02:36:12","modified_gmt":"2025-09-12T02:36:12","slug":"footwear-brand-vivaia-opens-first-uk-store-at-westfield-london","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/131260\/","title":{"rendered":"Footwear brand Vivaia opens first UK store at Westfield London"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    <\/p>\n<p>                                        September 11, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Eco-friendly footwear brand Vivaia is set to open on Friday its first UK retail store at Westfield London.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/db5d.jpg\" alt=\"Footwear brand Vivaia opens first UK store at Westfield London\" loading=\"lazy\"\/>Footwear brand Vivaia opens first UK store at Westfield London &#8211; Vivaia<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The new store is designed to act as both a retail destination and a connection hub, giving customers an immersive experience with the brand.<\/p>\n<p>Notably, it will house Vivaia\u2019s latest breakout style, the Sneakerina, a refined and functional lace-up derby flat, which features a triple-layer sole, foldable construction, and interchangeable laces. Since launching just two months ago, the Sneakerina has sold more than 15,000 pairs and has been spotted on stars including <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-bella-hadid\" title=\"Bella Hadid\" rel=\"nofollow noopener\" target=\"_blank\">Bella Hadid<\/a>, Lola Tung, Julia Roberts, Charli XCX, and Amelia Gray.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">To celebrate its UK debut, Vivaia will also release an exclusive embroidered Cavalier King Charles Loafer, a nod to the beloved British spaniel.<\/p>\n<p>The opening is a milestone moment for the brand and marks the next step in its journey to pioneer footwear innovation within the UK market and globally.<\/p>\n<p>\u201cWith London surpassing New York as Vivaia&#8217;s top global market in 2024, the city was a natural choice for the brand&#8217;s first UK location,\u201d the company explained in a news statement.\u00a0<\/p>\n<p>Founded just five years ago, Vivaia has quickly built international recognition for its eco-friendly approach to everyday footwear. Today, it provides a wide range of footwear direct-to-consumer across more than 61 countries and regions worldwide.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 11, 2025 Eco-friendly footwear brand Vivaia is set to open on Friday its first UK retail&hellip;\n","protected":false},"author":2,"featured_media":131261,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,36704,709,59,57,58,711,710,50,713,56,54,55,61816],"class_list":["post-131260","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-beauty","tag-bella-hadid","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-luxury","tag-network","tag-news","tag-professionals","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-westfield-shopping-towns"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/131260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=131260"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/131260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/131261"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=131260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=131260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=131260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}