\n\tLemme is doubling down on year-round immunity. <\/p>\n
\n\tKourtney Kardashian<\/a> Barker is launching Lemme Immunity, $30, a gummy supplement infused with a clinically studied postbiotic strain, vitamin C, vitamin D, zinc and astragalus root to boost immune function all year around.\u00a0Lemme Immunity will be available direct-to-consumer on Sept. 16 and at Target<\/a> on Oct. 5.<\/p>\n \n\t\u201cMy personal wellness routine has always been about doing the little things consistently that add up. I wanted Lemme Immunity to reflect that same idea,\u201d Kardashian Barker said via email.\u00a0<\/p>\n \n\tAccording to Lemme cofounder Simon Huck, Lemme Immunity has been on the brand\u2019s road map for two years and was a no-brainer to add to the assortment.<\/p>\n \n\t\u201cWhen we think about supplements, for most people who\u2019ve started on their supplement journey, immunity is the entry point,\u201d he said. \u201cFor Kourtney and I, when we looked into our vitamin cabinet, we had 90 percent Lemme supplements, but we were still shopping elsewhere in the immunity category. I travel back and forth from L.A. twice a month for Lemme related things, and I\u2019m constantly\u2026buying vitamin C packs and other immunity products that were not Lemme. We started to speak to our community, and so many were looking for a one-stop shop for immune defense.\u201d\u00a0<\/p>\n \n\tWhile the brand is launching Lemme Immunity just in time for cold and flu season, the product is intended for daily use, all year around.\u00a0<\/p>\n \n\t\u201cWe\u2019re programmed in our head to take immunity products when we feel we\u2019re getting sick, or as we go into flu season or cold season, when it actually is a 365 approach,\u201d Huck said. \u201cYou should be taking your immunity product every single day to support your immune system.\u2026We are marketing this and positioning this to people as everyday immune support.\u201d\u00a0<\/p>\n \n\tThe formula includes typical immune-boosting ingredients like vitamin C and D, but the patented and clinically studied postbiotic LAC-Shield is the hero.\u00a0<\/p>\n \n\t\u201cSeventy percent of your immune function is in your gut, which is why it was so important to have that in our formulation,\u201d Huck said.\u00a0<\/p>\n \n\tLemme medical advisory board member Dr. Kathleen Valenton added in a statement: \u201cWhat makes Lemme Immunity stand out is its use of a unique and highly researched postbiotic strain, which is an exciting area of gut and immune health science right now. It\u2019s a smarter, more natural way to help keep your body\u2019s defenses strong every day.\u201d<\/p>\n \n\tLemme will also expand its presence with Target<\/a> by bringing this launch<\/a> to the retailer. Target also carries Purr Gummies, Debloat Gummies, Sleep Gummies, Burn Capsules, Tone Gummies, Play Gummies, Fiber Gummies, Chill Gummies, Glow Gummies and Focus Gummies.<\/p>\n \n\t\u201cTarget has been the perfect home for Lemme and we\u2019re proud to now be the number-one beauty ingestible brand there,\u201d Huck said. \u201cLaunching Lemme Immunity Gummies at Target means even more consumers can easily access our science-driven formulations right where they already shop for their wellness essentials.\u201d<\/p>\n \n\tAs the brand has been growing, Huck said consumers are increasingly interested in different formats, which have included capsules, tinctures, chews, lollipops and gummies to date.\u00a0<\/p>\n \n\t\u201cWhat we launched as a limited-edition was our lollipop, which is our Lemme Glow lollipop. I cannot tell you how much we hear from consumers on TikTok and Instagram that they want lollipops back from us. It\u2019s funny because we obviously had real science and an incredible formulation, but we thought of it as a novelty offering,\u201d he said. \u201cWe have learned that the customer is looking for those innovative formats. That\u2019s something we are working on, and you\u2019re going to continue to see in the next 12-to-24 months.\u201d\u00a0<\/p>\n