{"id":133922,"date":"2025-09-13T05:58:07","date_gmt":"2025-09-13T05:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/133922\/"},"modified":"2025-09-13T05:58:07","modified_gmt":"2025-09-13T05:58:07","slug":"a-class-act-laver-cup-highlights-high-fashion-in-tennis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/133922\/","title":{"rendered":"A Class act: Laver Cup Highlights High Fashion in Tennis"},"content":{"rendered":"

Laver Cup players know how to orchestrate a walk-out onto a tennis court. It turns out many also can pull off a different kind of walk, strutting fashion runways the world over or strolling their way through photo shoots.<\/p>\n

As tennis continues to define fashion trends in the world of sports and leisure\u2014as the sport has done for decades\u2014the world\u2019s top tennis athletes are also serving style looks in the world of high fashion.<\/p>\n

Laver Cup knows how to celebrate it.<\/p>\n

The Laver Cup\u2019s Opening Night Gala, a black-tie event held the Thursday evening before the start of the competition, allows the international flavor of fashion to shine. Sponsored this year by BOSS\u2014the Official Formal Wear Sponsor\u2014there\u2019s more than the German-based fashion house involved in the mix, although American Taylor Fritz has set a high bar, having walked the Milan Fashion Week runway for BOSS in 2024, pulling off a blue button down, navy blazer and green overcoat during the show.<\/p>\n

\"StyleStyle Kings: 6 x major champion Carlos Alcaraz of Team Europe with 20 x Grand Slam champion Roger Federer at the Opening Night Gala in Berlin.<\/p>\n

\u201cTennis is a global sport,\u201d Fritz says about the flavor of fashion in tennis, \u201cand while performance is a huge part of it, lifestyle and fashion brands are realizing how much impact the sport has.\u201d<\/p>\n

Inside the Laver Cup locker room, fashion\u2019s influence is hard to miss. Fritz has his well-known BOSS connection (both on the court and off it), while Spanish star Carlos Alcaraz has served as a \u201chouse ambassador\u201d for Paris giant Louis Vuitton.<\/p>\n

\u201cThe sport of tennis is the perfect platform for fashion,\u201d says Laver Cup Chairman Tony Godsick, noting it\u2019s played in every major market around the globe. \u201cThe players have so many platforms to showcase fashion, whether it\u2019s on court, in press conferences or behind the scenes. Add social media into that, and suddenly fans see the full picture, from what players wear on the court to what they wear at events or traveling.\u201d<\/p>\n

Tennis being an individual sport gives athletes the freedom to express themselves in a way that is uniquely them. \u201cThe Opening Night Gala fits perfectly into the ethos of today\u2019s player because it\u2019s one of the rare moments each year where you see them step out of their tennis gear, put on tuxedos and really showcase themselves in a different way,\u201d Godsick says. \u201cHaving BOSS as one of our main partners elevates that even further. They\u2019re a true global fashion brand.\u201d<\/p>\n

Tennis has long been a trend-setter in the world of fashion. From the early days of lawn tennis in England, tennis cut a fashionable silhouette. That influence helped create the world of athletic apparel\u2014Rod Laver, the event\u2019s namesake, was one of the first to have a signature sneaker in his name\u2014that continued to influence off-court style and looks.<\/p>\n

\"\"Team Europe\u2019s Flavio Cobolli arrives for the Opening Night Gala in Berlin.<\/p>\n

Former Team Europe captain Bjorn Borg carved a fresh perspective, inspiring a 1990s-born Swedish fashion label using his name. Current Team World captain Andre Agassi really pushed 1980s and 1990s tennis fashion into the mainstream discussion with his bold on-court look.<\/p>\n

The Borg and Agassi influence helped evolve the sport\u2019s discussion, one that Roger Federer, one of the Laver Cup founders, helped shift from on the court to the elegance and luxury off the court. He was the first male tennis player to hit the pages of Vogue in 2004 (Serena and Venus Williams were the first tennis players, appearing as teenagers in 1998). Federer then built a famous relationship with fashion\u2014and friendship with Anna Wintour, the now-retired Vogue editor\u2014that spread throughout culture.<\/p>\n

While female tennis stars continued to appear in fashion magazines aplenty over the last couple of decades, the men\u2019s discussion beyond Federer has more recently started to take shape. Former Team Europe player Matteo Berrettini became known for his BOSS style and runway walks; This year, Vogue\u2019s pages for the first time featured two separate male tennis players, first Ben Shelton, an On-sponsored athlete from the United States, and later Italian Lorenzo Musetti.<\/p>\n

Along with high fashion has come luxury accessories. Rolex, a major tennis supporter, has a fine-tuned lineup of tennis players, including 2025 Laver Cup athletes Alcaraz, Fritz, Brazilian Joao Fonseca and Danish star Holger Rune. And Federer has an eyewear collection with Oliver Peoples.<\/p>\n

\"\"2008 Roland Garros champion Ana Ivanovic is a regular guest at Laver Cup along with many celebrities and sporting greats.<\/p>\n

Today, the ATP Tour has made it a clear focus to amplify the glamor and fashion appeal of its players. Brands once considered fully focused on performance have started to blur the lines. Laver Cup sponsors On, Uniqlo and Wilson, which recently pushed into high-performance wear with its Wilson Sport Professionals Collections, help elevate on-court looks and give players differing perspective.<\/p>\n

For Fritz, joining those worlds together was part of his reasoning for partnering with BOSS. \u201cIt was a major part of my decision,\u201d he says about the focus on fashion and ability to affect culture. It\u2019s a path Federer helped clear after the likes of Laver, Borg and Agassi blazed it.<\/p>\n

Since 2017, Laver Cup has embraced the influence and international flavor of tennis fashion, helping bring it to life at the Gala by giving players a chance to walk out in style.<\/p>\n

\"TeamTeam World\u2019s Taylor Fritz walks the runway during the BOSS collection show at Milan\u2019s Fashion Week in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"Laver Cup players know how to orchestrate a walk-out onto a tennis court. It turns out many also…\n","protected":false},"author":2,"featured_media":133923,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[22221,6768,101,11310,118,56,54,55],"class_list":{"0":"post-133922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-flavio-cobolli","9":"tag-roger-federer","10":"tag-sports","11":"tag-taylor-fritz","12":"tag-tennis","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/133922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=133922"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/133922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/133923"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=133922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=133922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=133922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}