{"id":140937,"date":"2025-09-16T10:34:11","date_gmt":"2025-09-16T10:34:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/140937\/"},"modified":"2025-09-16T10:34:11","modified_gmt":"2025-09-16T10:34:11","slug":"gunny-gwinny-goo-goo-everyone-at-work-calls-me-gp","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/140937\/","title":{"rendered":"Gunny, Gwinny, Goo-Goo. Everyone at work calls me GP\u2019"},"content":{"rendered":"

A brunch date in New York at a chic apartment that is also a boutique in which everything is for sale, and everything is expensive. My date is nowhere to be seen but the whole place is a codification of her identity.<\/p>\n

There\u2019s the array of perfect and eyeball-spinningly spenny mid-century furniture. (Later, on the Quarters website, I discover the pair of Franco Bresciani armchairs \u2014 I have been sitting on one of them \u2014 come in at $33,500.)<\/p>\n

There\u2019s the munificent buffet that looks like an Arcimboldo painting and has, I am told, been conjured up by the coolest chef in Los Angeles, flown in specially. When I ask what a bowl of small wonky green fruits are, I am told they are \u201ckiwi berries\u201d. Of course they are. Some courgettes in a bowl have been engraved with \u2014 a big clue this \u2014 the letters \u201cGWYN\u201d.<\/p>\n

And there, big clue number two, on a record player, is the Coldplay album Parachutes \u2014 though not, incidentally, being played.<\/p>\n

Suddenly the world\u2019s most celebrated conscious uncoupler is upon me. Gwyneth Paltrow is here to talk me through her new fashion brand, GWYN \u2014 a relaunch and, apparently, \u201celevation\u201d of her previous brand G Label, which I always thought sounded like a car, an opinion with which, it would seem, the actress-cum-lifestyle phenomenon is in agreement. \u201cWhen we launched nine years ago we couldn\u2019t use anything with Goop because of a trademark issue, so it was kind of last minute, and it always felt a little impersonal to me. It didn\u2019t conjure anything.\u201d<\/p>\n

Is GWYN a nickname? \u201cI have so many nicknames. I am Gunny, Gwinny, Goo-Goo. Everyone at work calls me GP. Like, I have a million. But GWYN is not a name I have ever been called.\u201d Nor is it a name that has ever been seen on a courgette before, I say \u2014 sorry, zucchini. \u201cI know what a courgette is,\u201d she says, laughing. \u201cMy London years.\u201d<\/p>\n

\u2022 A-Z of Armani: a celebration of the man who changed womenswear<\/a><\/p>\n

Her London years \u2014 \u201cI call it my British era\u201d \u2014 are the inspiration for the collection hanging on the rails next to us, she says; the kind of low-key pieces that fashion types default to these days, pared back and slightly mannish, almost entirely navy, black, grey and white. The collection is available from Sunday\/September 21 on goop.com.<\/p>\n

Paltrow \u201clived in jumpers\u201d when she was in the UK, she says, so there are plenty of those, the tailored jacket style in navy or cream particularly special ($750). There\u2019s also a black iteration of the cult phenomenon known as the barn jacket that she says would have fitted right in \u201cin Belsize Park\u201d and that is so long it might more accurately be called a barn gown ($1,095). Her creative director, Sof\u00eda Menass\u00e9, formerly of Maison Margiela and The Row, who is hovering in the background, is indeed wearing it like a dress. Very Flambards.<\/p>\n

\"Woman<\/p>\n

Tailored jacket style lived-in jumper, $750<\/p>\n

Paltrow herself is sporting an actual dress, a scoop-neck box-pleat sleeveless number made from charcoal suiting fabric that looks very upscale indeed ($995), especially when paired with some Ala\u00efa wedge heels that will also set you back just under a grand as Goo-Goo \u2014 sorry \u2014 Gwyneth has done. Another standout piece is the sharply tailored black wool coat ($1,195).<\/p>\n

\"Model<\/p>\n

Charcoal sleeveless dress, $995<\/p>\n

She says that apart from the odd example of \u201csomething fun\u201d, like \u201cmy Ala\u00efa shoes\u201d, she has \u201clived in\u201d her own label since it launched. \u201cI am in it all day, every day. I want to make things I can wear all day. When I started G Label I was still dropping people off at car pool, then going to the office, then maybe going to a book thing or whatever, and I wanted to be kind of chic and comfortable and appropriate all day like so.<\/p>\n

\u201cI have a style that hasn\u2019t really changed that much,\u201d she continues. \u201cI mean the silhouettes change, but ultimately I was raised on the Upper East Side [of New York] mixing preppy button-downs with my own kind of stuff, and GWYN reflects that.\u201d<\/p>\n

What it also reflects is her belief in women wanting to be like her, whether that is to wear the same clothes as her, to cook the same #boyfriendbreakfast as her (the most recent one she posted for her 9.2 million followers on Instagram was homemade duck confit with potato hash and eggs, for heaven\u2019s sake), or to use the same $125 Goop Beauty Lift + Depuff Eyemasks as her. I can report that having peered as avidly as was polite (maybe), her eye area is both lifted and depuffed.<\/p>\n

\"Woman<\/p>\n

Tailored black wool coat, $1,195<\/p>\n

But all is not entirely depuffed in the world of Paltrow. She has said of Goop that it has \u201cspent a long time dodging bullets\u201d, and last year the brand laid off 40 of its 216 staff. Critics believe Paltrow\u2019s seeming control-freak tendencies and lack of business expertise may have stopped her brand growing in the way that other celebrity-figurehead operations such as Hailey Bieber\u2019s explosively successful Rhode Skin have. Certainly Goop hasn\u2019t fully capitalised on how ahead of the game it was entering the celebrity lifestyle\/beauty\/wellness space when it launched in 2008.<\/p>\n

\u2022 How Tory Burch went from preppy to edgy<\/a><\/p>\n

In her recent biography, Gwyneth, Amy Odell claimed the star\u2019s \u201cimpatience and perfectionism\u201d have affected Goop\u2019s ability to achieve \u201csustained profitability\u201d. She also described a workplace that was allegedly \u201cchaotic and sometimes toxic\u201d. Odell, who has also written a biography of another 21st-century ice queen, Anna Wintour, noted that the Goop gang \u201cseemed cagier than many of Wintour\u2019s former employees\u201d, noting that \u201cmany had signed NDAs\u201d. Paltrow, for what it\u2019s worth, is almost ostentatiously charming and funny at our brunch, albeit with a whiff of the school prefect about her.<\/p>\n

Some see her return to acting and her first major role in five years in Marty Supreme \u2014 a sports comedy-drama also starring Timoth\u00e9e Chalamet due to be released in December \u2014 as a sign of tough times at Goop. (She is 52. He is 29. She plays his lover, the latest in Hollywood\u2019s spate of younger-man-older-woman plot lines.) Others think it\u2019s premature to write her business off. The launch of GWYN would seem to support that.<\/p>\n

Paltrow insists her silver-screen comeback is simply because her two children and two stepchildren have now left home. \u201cSo, the nest is empty,\u201d she said recently, \u201cand I feel like there\u2019s this really grief-filled part of it and then there\u2019s this part of it that\u2019s like, \u2018Well, maybe I can explore my own creativity again\u2019.\u201d And also, it would seem, her love of jumpers.
The Fall collection of GWYN will be available to Goop subscribers on September 19 at goop.com<\/a> and in all eight Goop retail locations from September 21<\/p>\n","protected":false},"excerpt":{"rendered":"A brunch date in New York at a chic apartment that is also a boutique in which everything…\n","protected":false},"author":2,"featured_media":140938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[96,2839,56,54,55],"class_list":["post-140937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/140937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=140937"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/140937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/140938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=140937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=140937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=140937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}