\u201cOur fairs reflect the state of consumer demand, and it has been changing for some years now,\u201d explained Julia Gonz\u00e1lez, director of Momad<\/a>, Bisutex, Intergift and MadridJoya, revealing that the change of dates was chosen following a consultation held last June with the organising committees of each fair. In addition, this move will prevent the event from clashing with the Spanish Formula 1 Grand Prix, which will hold its first edition in September 2026, at the capital\u2019s exhibition centre.<\/p>\n Thus, the next summer edition of Momad will take place from 23 to 25 July, 2026, ahead of other European fixtures on the trade fair calendar such as Denmark\u2019s CIFF and France\u2019s Who\u2019s Next. This strategy will see the fashion-focused fair staged as a standalone event, following the cross-sector project launched in 2021 under which the four fairs were run in parallel. However, the organisers are not ruling out bringing the essence of Momad to September in other formats, potentially even under a different name.<\/p>\n \u201cWe could do something more \u2018boutique\u2019 in July and respond to those who want to come in September with other alternatives,\u201d Gonz\u00e1lez continued.<\/p>\n Meanwhile, the Intergift and MadridJoya fairs will also undergo a series of changes in their upcoming editions. The jewellery-focused fair will move to a single annual edition, dropping the February slot, while Intergift, dedicated to the gift, d\u00e9cor and homeware sector, will likewise shift to one annual edition, held in February. <\/p>\n An edition marked by a change of days and the redistribution of the fairs<\/p>\n This latest edition of Momad, held 11\u201313 September, was also notable for a slight shift in days, running from Thursday to Saturday rather than the traditional Sunday finish of recent editions.<\/p>\n \u201cThanks to this change, exhibitors will leave with a positive feeling, having been able to work even more,\u201d said Juan Jos\u00e9 Estevez, director of the fairs business, noting that in past editions Sunday tended to be a quieter day. Pending the show\u2019s official figures, the organisers said that attendance on the first day was up 20% on the equivalent day of the previous summer edition. <\/p>\n \u201cThe change has been very good,\u201d said JVZ, the family-run company based in the Sevillian town of Utrera, from its stand, although it admitted that footfall in the aisles dipped on the event\u2019s second day. A view shared by the Barcelona-based boho brand Meis\u00efe, which shared a stand with Skat\u00efe, a label created by the same founders. \u201cWe notice less traffic at the summer fairs than at the winter ones,\u201d they noted, adding that \u201cthe fair used to be much bigger, whereas now it occupies only one hall, shared with footwear and accessories\u201d.<\/p>\n Beyond the veteran brands, Momad also gave a place of honour to emerging designers such as Ana S\u00e1nchez, a designer based in the Badajoz town of Don Benito. The entrepreneur, who launched her brand in October 2020, took part in the event for the first time after receiving an award in the Code 41 Talent contest, supported by Momad and held as part of International Fashion Week in Andalusia. \u201cI\u2019m using this first participation as a showcase and to find suppliers,\u201d S\u00e1nchez said, adding that she hopes to open an atelier in the near future.<\/p>\n One of the novelties of the edition was the physical reorganisation of the spaces: Momad moved to Hall 10, ceding its usual Hall 8 to the Bisutex fair, in order to bring their locations closer and facilitate synergies. One of the brands that benefited most from this change was the Guadalajara-based clothing and handbag label Alexs which, in its third appearance at the Madrid fair, presented a new line of wool coats that \u201cis proving very popular\u201d. Beyond its participation in the fashion fair, designer Alejandro Mu\u00f1oz, founder and creative director of the label, aims to continue growing with the launch of a new collection, which he hopes to present in the future on the emerging-talent platform Ego, organised within the framework of Mercedes-Benz Fashion Week Madrid.<\/p>\n Championing Colombian talent<\/p>\n Another of the major initiatives of the edition was the participation of a selection of Colombian brands in the \u201cPuente\u201d programme, an initiative promoted by the Bogot\u00e1 Chamber of Commerce in collaboration with Bogot\u00e1 Fashion Week. Through this project, which seeks to promote the development of small and medium-sized Colombian companies at national and international level, each participating brand had its own space within a collective stand.<\/p>\n \u201cThings went well and the concept we brought was very well received. We made contacts from different countries and we are leaving with very positive impressions,\u201d said Kott Risk, which was participating for the first time in Madrid after having shown in several editions of BFW.<\/p>\n For its part, the label With Love Mar\u00eda also highlighted the welcome received: \u201cIt has been a very positive first experience. Everyone has been very warm and very attentive\u201d.<\/p>\n This September\u2019s edition featured 25 more exhibitors than the previous one, with debut brands such as Pol\u00edn et Moi and the French label Cacharel<\/a>, which is in the midst of a relaunch. Veteran labels such as Victoria, Surkana, Carla Ruiz<\/a>, the Portuguese label Scusi and the M\u00e1laga de Moda collective also took part. In total, the fairs organised by Ifema Madrid brought together more than 700 exhibiting companies, including 300 at Momad, from 20 countries around the globe. The fashion and accessories trade fair will return to the Madrid exhibition centre from 5 to 7 February 2026 for its next winter edition.\n <\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/e8d1.jpg\")
The next summer edition of Momad will take place from 23 to 25 July. – Fashion Network<\/p>\n![\"Collective](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/3031.jpeg\")
Collective stand showcasing a selection of Colombian brands. – Fashion Network<\/p>\n