{"id":141867,"date":"2025-09-16T20:00:10","date_gmt":"2025-09-16T20:00:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/141867\/"},"modified":"2025-09-16T20:00:10","modified_gmt":"2025-09-16T20:00:10","slug":"mad-egg-co-founder-conor-sheridan-raises-37m-series-b-funding-round-for-his-ai-start-up-nory","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/141867\/","title":{"rendered":"Mad Egg co-founder Conor Sheridan raises $37m Series B funding round for his AI start-up Nory"},"content":{"rendered":"<p style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">The latest round brings to $63m in total funding raised for Nory, which deploys AI in restaurants\n<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The raise, one of the largest in the hospitality technology sector, takes the overall funding haul of his start-up, Nory, to $63m (\u20ac43.6m) since launching it five years ago.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Mr Sheridan\u2019s London-based company plans to use the cash to speed up the development of AI assistants across its restaurant management system as well as scaling operations in the US market.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u200bThe funding round, which was led by the Swedish investment firm Kinnevik, comes a year after Nory raised a $16m Series A round, led by the US venture capital firm Accel.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u200bNory\u2019s AI system covers inventory, payroll and HR. The company claims that it reduces restaurant operating costs by up to 20pc and increases profitability by up to 50pc.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">It also claims to help restaurant operators save over 100 hours of admin per restaurant each month by automating other back office tasks such as business analysis, digital guest engagement, rota planning, procurement and finance.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Its AI platform, the company says, learns from historical operational and sales data to serve up AI-driven recommendations to frontline staff.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Nory\u2019s customers in the UK, Ireland and the US include Black Sheep Coffee, the Jamie Oliver Group, the Azzurri Group and Dave\u2019s Hot Chicken.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cAt a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny,\u201d said Mr Sheridan.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThe future of hospitality isn\u2019t robots or gimmicks. It\u2019s AI that makes restaurants smarter, leaner and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Mr Sheridan previously worked at Davy and Accenture before founding his own restaurant franchise, Mad Egg.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cNory is rewriting the hospitality playbook,\u201d said Jose Gaytan de Ayala, who led the investment for Kinnevik.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cAs the sector faces rising costs and complexity, Nory stands apart as the only AI-native platform purpose built to help restaurants meet and overcome these headwinds. We were impressed by the strong customer feedback, which highlighted the quality of Nory\u2019s platform and the meaningful return on investment it delivers for customers.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cWith our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The latest round brings to $63m in total funding raised for Nory, which deploys AI in restaurants The&hellip;\n","protected":false},"author":2,"featured_media":141868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[45356,11624,84,4203,56,54,55],"class_list":{"0":"post-141867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-adrian-weckler","9":"tag-artificial-intelligence-ai","10":"tag-business","11":"tag-entrepreneurship","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/141867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=141867"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/141867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/141868"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=141867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=141867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=141867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}