Swatch has been at the forefront of timepiece personalisation for a while. <\/p>\n
Back in 2017, the Swiss watch group introduced Swatch x You<\/a>, an online platform that allowed customers to design their own custom watches. Using the New Gent \u00d8 41MM model<\/a> as a canvas, it allowed you to pick from an array of paintings and mechanisms.<\/p>\n Of course, it only allowed you to play within the confines of its pre-selected designs \u2013 but it was a cool innovation, nonetheless.<\/p>\n Now the company \u2013 which also houses the likes of Blancpain, Omega and Tissot \u2013 is turning to artificial intelligence to take things to the next level.<\/p>\n According to a financial update from Swatch Group, first reported by Watch Pro, the company plans to introduce revolutionary customisation tech, powered by artificial intelligence. <\/p>\n \u201cThis summer, Swatch will launch the ultimate in personalisation as a world first,\u201d the company said, in reference to its new AI-DADA technology.<\/p>\n Related Story<\/p>\n Using the service, customers will be able to create their own Swatch watch based on a database of designs from the past 40 years.<\/p>\n What those designs will be, we do not know. Naturally, fans are crossing their fingers that a customisable MoonSwatch might be on the menu. The cult collaboration \u2013 which combines Swatch’s materials and tech with Omega’s classic Speedmaster Moonwatch framework \u2013 arrived to much fanfare in 2022 with eleven different colourways.<\/p>\n We now have 30 unique designs in the range \u2013 and each new release whips up a new wave of excitement. <\/p>\n While we can’t imagine that Swatch will open the floodgates when it comes to the MoonSwatch’s designs, it’s safe to say that the option would be incredibly popular. <\/p>\n It’s still the watch world’s biggest success story across the past few years, one that shook up the industry and our preconceived notions of luxury horology. It was a future-facing experiment from Swatch \u2013 and AI-DADA is very much a futuristic service. It just makes sense. <\/p>\n