{"id":152319,"date":"2025-09-22T03:09:07","date_gmt":"2025-09-22T03:09:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/152319\/"},"modified":"2025-09-22T03:09:07","modified_gmt":"2025-09-22T03:09:07","slug":"europes-cookie-law-messed-up-the-internet-brussels-wants-to-fix-it-politico","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/152319\/","title":{"rendered":"Europe\u2019s cookie law messed up the internet. Brussels wants to fix it. \u2013 POLITICO"},"content":{"rendered":"<p>European rulemakers in 2009 revised a law called the <a href=\"https:\/\/pro.politico.eu\/bills\/128423\/overview\" target=\"_blank\" rel=\"nofollow noopener\">e-Privacy Directive <\/a>to require websites to get consent from users before loading cookies on their devices, unless the cookies are \u201cstrictly necessary\u201d to provide a service. Fast forward to 2025 and the internet is full of consent banners that users have long learned to click away without thinking twice.<\/p>\n<p>\u201cToo much consent basically kills consent. People are used to giving consent for everything, so they might stop reading things in as much detail, and if consent is the default for everything, it\u2019s no longer perceived in the same way by users,\u201d said Peter Craddock, data lawyer with Keller and Heckman. \u00a0 \u00a0<\/p>\n<p>Cookie technology is now a focal point of the EU executive\u2019s plans to simplify technology regulation. Officials want to present an \u201comnibus\u201d text in December, scrapping burdensome requirements on digital companies. On Monday, it held a meeting with the tech industry to discuss the handling of cookies and consent banners.<\/p>\n<p>A note sent to industry and civil society attending a focus group on Sept. 15, seen by POLITICO, showed the Commission is pondering how to tweak the rules to include more exceptions or make sure users can set their preferences on cookies once (for example, in their browser settings) instead of every time they visit a website.\u00a0<\/p>\n<p>EU countries have floated similar ideas. Denmark (currently presiding over meetings in the Council of the European Union) <a href=\"https:\/\/api.politico.eu\/editorial_documents\/2cc7d070-7fab-400e-abab-a02fdaeb79ca\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">suggested in May<\/a> to drop consent banners for cookies collecting data \u201cfor technically necessary functions\u201d or \u201csimple statistics.&#8221;\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/GettyImages-2221463447-1024x683.jpg\" alt=\"\" class=\"wp-image-7198797\"  \/>Fighting is expected to flare up again next year, when the Commission wants to present an advertising-focused piece of legislation called the Digital Fairness Act. | Nicolas Economou\/Getty Images<\/p>\n<p>They said these kinds of cookies are \u201charmless,\u201d unlike ones used for marketing, advertising or sharing data with third parties.<\/p>\n","protected":false},"excerpt":{"rendered":"European rulemakers in 2009 revised a law called the e-Privacy Directive to require websites to get consent from&hellip;\n","protected":false},"author":2,"featured_media":152320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[35986,34000,20622,1638,69888,56072,998,2811,306,224,86,56,54,55],"class_list":["post-152319","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internet","tag-big-data","tag-data-protection","tag-enforcement","tag-internet","tag-omnibus","tag-online-advertising","tag-platforms","tag-privacy","tag-regulation","tag-social-media","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/152319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=152319"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/152319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/152320"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=152319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=152319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=152319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}