{"id":154020,"date":"2025-09-22T23:01:08","date_gmt":"2025-09-22T23:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/154020\/"},"modified":"2025-09-22T23:01:08","modified_gmt":"2025-09-22T23:01:08","slug":"nikeskims-unveils-debut-apparel-collection-with-athlete-fronted-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/154020\/","title":{"rendered":"NikeSkims unveils debut apparel collection with athlete-fronted campaign"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    <\/p>\n<p>                                        September 22, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-nike\" title=\"Nike\" rel=\"nofollow noopener\" target=\"_blank\">Nike<\/a> and Skims unveiled their first apparel collection on Monday, introducing far more than a collaboration, but a standalone brand: NikeSkims.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:774px;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/13bb.jpeg\" alt=\"NikeSkims unveils debut apparel collection with athlete-fronted campaign\" loading=\"lazy\"\/>NikeSkims unveils debut apparel collection with athlete-fronted campaign &#8211; NikeSkims<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The debut line spans seven collections and 58 silhouettes, offering a \u201csystem of dress\u201d the brands say transitions seamlessly from studio to gym and beyond, with more than 10,000 ways to mix and match.<\/p>\n<p>The launch follows the announcement in February of a partnership between Nike and Skims, bringing together Nike\u2019s performance expertise and Skims\u2019 solutions-driven approach to women\u2019s apparel. The line will be available September 26 on Nike and Skims websites, as well as at select Nike and Skims flagship stores in New York and Los Angeles.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">\u201cNikeSkims is a bold evolution in how women experience sport and style \u2014 and together with Skims, we\u2019re delivering what no other brand can,\u201d said Amy Montagne, president, Nike. \u201cIt\u2019s part of Nike\u2019s broader commitment to her: uncompromising product innovation that moves and celebrates women.\u201d<\/p>\n<p>The debut is backed by a campaign titled &#8220;Bodies at Work&#8221;, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox. The film and imagery feature more than 50 athletes across Nike\u2019s portfolio, including <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-jordan\" title=\"Jordan\" rel=\"nofollow noopener\" target=\"_blank\">Jordan<\/a> Chiles, Romane Dicko, Beatriz Hatz, <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-chloe\" title=\"Chloe\" rel=\"nofollow noopener\" target=\"_blank\">Chloe<\/a> Kim, Nelly Korda, Sha\u2019Carri Richardson, Madisen Skinner, <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-serena\" title=\"Serena\" rel=\"nofollow noopener\" target=\"_blank\">Serena<\/a> Williams, and Skims co-founder <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-kim-kardashian\" title=\"Kim Kardashian\" rel=\"nofollow noopener\" target=\"_blank\">Kim Kardashian<\/a>.<\/p>\n<p>\u201cNikeSkims\u2019 Bodies at Work film celebrates every woman\u2019s strength and power,\u201d said Kim Kardashian. \u201cOur mission is clear: to redefine women\u2019s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes \u2014 from elite competitors to everyday gym enthusiasts \u2014 to move effortlessly and conquer their goals with confidence.\u201d<\/p>\n<p>The first NikeSkims launch introduces three core collections \u2014 Matte, <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-shine\" title=\"Shine\" rel=\"nofollow noopener\" target=\"_blank\">Shine<\/a>, and Airy \u2014 alongside four seasonal capsules featuring track-inspired, vintage, semi-sheer, and nylon styles. Pieces are designed with sculpting fabrics, innovative materials, and Nike\u2019s Dri-Fit technology to deliver compression, breathability, and stretch.<\/p>\n<p>Jordan Chiles, an Olympic and world-champion gymnast, praised the collection for its combination of performance and style.<\/p>\n<p>\u201cI\u2019m an athlete, but I love fashion too. It\u2019s important for me to express myself, and I love how wearing NikeSkims allows me to do that,\u201d she said. \u201cThe NikeSkims product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.\u201d\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 22, 2025 Nike and Skims unveiled their first apparel collection on Monday, introducing far more than&hellip;\n","protected":false},"author":2,"featured_media":154021,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,3295,709,59,57,58,25210,9056,711,710,50,3296,713,60733,70590,56,54,55],"class_list":["post-154020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-beauty","tag-chloe","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-jordan","tag-kim-kardashian","tag-luxury","tag-network","tag-news","tag-nike","tag-professionals","tag-serena","tag-shine","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/154020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=154020"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/154020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/154021"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=154020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=154020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=154020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}