![\"M&C_Formula_1_GP_Monza_Podium_Boby_7\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/1758742390_317_960x0.jpg\")
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Following a brief hiatus, Mo\u00ebt & Chandon returns to Formula 1 as the official champagne partner, ushering in a new era of the brand’s love story with racing.<\/p>\n
Courtesy of Mo\u00ebt & Chandon<\/p>\n
When Max Verstappen, Lando Norris, and Oscar Piastri took to the podium at this year\u2019s Italian Grand Prix, their first instinct wasn\u2019t just to bask in the roar of the tifosi or lift their gleaming trophies; it was to reach for a chilled bottle of Mo\u00ebt & Chandon. As the champagne corks flew and the spray rained down on mechanics, fellow competitors, and spectators alike, the moment felt both familiar and historic: a tradition reborn. For Mo\u00ebt & Chandon, the Official Champagne of Formula 1 once again after a 26-year hiatus, the weekend was more than just a celebration of speed. It was a homecoming.<\/p>\n
\u201cMo\u00ebt & Chandon is all about victory and celebration, and sport is a super important part of our DNA,\u201d says Sibylle Scherer, CEO and President of Mo\u00ebt & Chandon. \u201cWe were the official champagne partner from 1950 to 1999, so almost five decades of partnership, and our love story with motorsport is really quite historic.”<\/p>\n
While champagne and motorsport have been intertwined for nearly a century, Mo\u00ebt & Chandon\u2019s role in that union is especially unique. The very ritual of spraying champagne to celebrate a race victory\u2014today as inseparable from Formula 1 as tire smoke or the checkered flag\u2014was pioneered by the maison itself. The roots trace back to the 1930s, at the Vanderbilt Cup in the United States, when a victorious driver toasted with a bottle of Mo\u00ebt. Two decades later, the gesture evolved into spectacle. In 1950, as Formula 1 launched its inaugural season, Juan Manuel Fangio celebrated his triumph at Le Mans with a Mo\u00ebt & Chandon bottle in hand. Overcome with joy, he showered the crowd (including an astonished Henry Ford II) with champagne, creating a tradition that would soon spread across racetracks worldwide.<\/p>\n
Through the decades, the sport\u2019s greatest champions\u2014Niki Lauda, Alain Prost, Ayrton Senna, Michael Schumacher, Mika H\u00e4kkinen, and Sir Jackie Stewart\u2014etched their names into history alongside Mo\u00ebt\u2019s unmistakable spray. The image became iconic: the victor\u2019s bottle raised high, bubbles raining down, joy bottled in gold foil and green glass. \u201cIn a way, Formula 1 and Mo\u00ebt & Chandon have really gone hand in hand from the start, so coming back now is an incredible privilege and honor,\u201d Scherer says. “We\u2019re sad that we missed 20 years, but it felt like we never truly left the circuit.\u201d<\/p>\n
Mo\u00ebt & Chandon has played an integral role in Formula 1 throughout the sport’s history, and racing greats like Sir Jackie Stewart have celebrated their victories with the champagne.<\/p>\n
National Motor Museum<\/p>\n
As for the brand\u2019s return to racing in 2025, the CEO points to the power of legacy. \u201cWe have a philosophy at Mo\u00ebt & Chandon: joining a great past with a great future,\u201d she explains. \u201cRelationships need to be authentic; otherwise, you should not have a partnership. So, we\u2019re celebrating legacy.\u201d On the eve of this year\u2019s Italian Grand Prix, for instance, Mo\u00ebt hosted a dinner in honor of one of the most important drivers of all time, Sir Jackie Stewart, who is known not just for his victories on the racetrack but also for the incredible progress he helped usher in for safety standards in the sport. \u201cI think we are always looking for ways to connect the past with the future,\u201d Scherer adds.<\/p>\n
At Monza, that philosophy was visible everywhere. In the drivers\u2019 cooldown room, a wall chronicled every past Italian Grand Prix winner. The names of Fangio, Ascari, Clark, and Schumacher framed the space, a reminder that this year\u2019s winner would take their place in the same illustrious lineage. \u201cThe next legend, the winner of today\u2019s race, is writing history in that room and joining that legacy,\u201d Scherer notes. \u201cAt every race, we have a corridor where we add all the names of the winners of the individual Grand Prix, and then the new winner is right there. It\u2019s powerful to join the past and the future.\u201d<\/p>\n
2025 Italian Grand Prix winner Max Verstappen joins a long list of previous victors chronicled on a wall in the cooldown room.<\/p>\n
Courtesy of Mo\u00ebt & Chandon<\/p>\n
That careful balance of nostalgia tempered with modern appeal is also why Formula 1 provides such a compelling stage for Mo\u00ebt today. The sport has transformed over the past decade, fueled by Netflix\u2019s Drive to Survive, a sharp social media presence, and a global calendar that now stretches from Miami to Singapore to Las Vegas. The fan base is younger, more diverse, and more international than ever. For Mo\u00ebt, it\u2019s an opportunity not only to reassert its historic place in the sport, but to connect with a new generation of fans as well. <\/p>\n
Of course, Mo\u00ebt\u2019s return doesn\u2019t stand alone. Earlier this year, Formula 1 announced a landmark global partnership with luxury giant LVMH, bringing several of its maisons into the fold. Alongside Mo\u00ebt, Louis Vuitton and TAG Heuer are central partners, ensuring that the world\u2019s most glamorous sport is paired with the world\u2019s most powerful luxury group. “LVMH has a 10-year contract with F1, and there are three big partners: Louis Vuitton, TAG Heuer, and Mo\u00ebt Hennessy,\u201d Scherer explained. \u201cSo, it\u2019s Mo\u00ebt Hennessy as a whole, but Mo\u00ebt & Chandon is the official champagne partner.\u201d<\/p>\n
For Scherer, this alignment is natural. Formula 1, like LVMH, thrives on excellence, craftsmanship, and spectacle. The collaboration enables synergies across maisons, from Vuitton\u2019s trophy cases to TAG Heuer\u2019s timekeeping precision to Mo\u00ebt\u2019s celebratory spray. It also ensures that LVMH\u2019s presence in F1 feels holistic and enduring, not a fleeting branding exercise. <\/p>\n
Though the partnership began at the start of the season, the Italian Grand Prix marked the first time the it was felt at full scale, offering Mo\u00ebt both visibility and symbolism. \u201cOur main Grand Prix was Spa, which was the Mo\u00ebt & Chandon Grand Prix, and we were very happy that it was in Spa because it\u2019s a very cool track,\u201d Scherer recalled. \u201cThe drivers love it, and it\u2019s one of the more historic ones. Plus, it\u2019s very close to home, in Champagne. But of course, we have a presence in the Parc Ferm\u00e9, in the cooldown room, in the corridor, and on the podium at all of the races.\u201d<\/p>\n
Mo\u00ebt’s return to F1 is a part of a larger partnership between the sport and LVMH, one that showcases the champagne alongside the Louis Vuitton and TAG Heuer maisons.<\/p>\n
Courtesy of Mo\u00ebt & Chandon<\/p>\n
At Monza, that visibility extended beyond trackside branding. Guests at Mo\u00ebt\u2019s dinner honoring Sir Jackie Stewart found themselves immersed in the brand\u2019s storied relationship with the sport, while VIPs in the paddock sipped glasses of the maison\u2019s signature cuv\u00e9es. The message was clear: Mo\u00ebt is back, and it intends to reclaim the champagne celebration as its own.<\/p>\n
2025 also marks Formula 1\u2019s 75th anniversary, making Mo\u00ebt\u2019s return all the more poignant. The podium toast has long been one of F1\u2019s most recognizable rituals, a moment that blends triumph, tradition, and unadulterated joy. With Mo\u00ebt & Chandon back as the official champagne partner, the sport is signaling not just a return to form but a celebration of the history and refinement that have bound the two together for decades. <\/p>\n
Though the partnership will inevitably deliver brand visibility, Scherer sees it as something deeper: an alignment of values\u2014the precision, teamwork, and pursuit of excellence that define both champagne making and motorsport. At its core, the return of Mo\u00ebt to Formula 1 is about the universal human impulse to celebrate triumph, a feeling that few brands embody as seamlessly as Mo\u00ebt and few sports capture as viscerally as F1. \u201cCelebration is at the heart of what we do,\u201d Scherer says. \u201cFormula 1 is about celebrating victory, and Mo\u00ebt is there to craft those moments.\u201d With a decade-long partnership ahead and a global fan base ready to embrace both heritage and innovation, Mo\u00ebt, it seems, is back where it belongs: sprayed across the faces of champions and shimmering in the spotlight of Formula 1.<\/p>\n","protected":false},"excerpt":{"rendered":"Following a brief hiatus, Mo\u00ebt & Chandon returns to Formula 1 as the official champagne partner, ushering in…\n","protected":false},"author":2,"featured_media":158087,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[72117,1687,72115,72118,72119,372,6537,6866,72116,62249,72114,101,56,54,55],"class_list":{"0":"post-158086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-champagne-shower","9":"tag-f1","10":"tag-f1-champagne","11":"tag-f1-podium","12":"tag-f1-sponsor","13":"tag-formula-1","14":"tag-formula1","15":"tag-italian-grand-prix","16":"tag-lvmh-f1","17":"tag-moet-chandon","18":"tag-moet-hennessy","19":"tag-sports","20":"tag-uk","21":"tag-united-kingdom","22":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/158086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=158086"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/158086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/158087"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=158086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=158086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=158086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}