WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that has nothing to do with tennis.<\/p>\n
The American sportswear brand tapped Sabalenka to debut the Nike Shox Z, an elevated sportswear silhouette that\u2019s minimalist by design yet anything but quiet.<\/p>\n
Inspired by the polarizing and proudly rebellious shoes of the early aughts, the Shox Z is made to disrupt and refined for maximum impact. Its design is guaranteed to flip the script and defy expectations.<\/p>\n
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Aryna Sabalenka headlines the Nike Shox Z campaign. \/ Nike<\/p>\n
“The\u00a0Shox\u00a0Z makes me feel super powerful and high-fashion,” said Sabalenka, who wore the silhouette\u00a0to accept her\u00a0second consecutive US Open trophy. <\/p>\n
“When I’m off the court, I like to mix and match more elevated pieces in my wardrobe.\u00a0The Shox\u00a0Z takes my outfits to the next level, and they look good with everything.”<\/p>\n
The new shoe delivers hallmark Shox energy in a lower and more flexible fit that’s designed for all-day wear. This around-the-clock comfort combines a sharp, sculpted design with a minimalist, playful style that takes inspiration from earlier Shox running shoes.<\/p>\n
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Aryna Sabalenka on the Nike Shox Z campaign. \/ Nike<\/p>\n
This new installment of the Nike Shox series features a bold, contemporary look accented by amplified ‘Z’ branding and an elegant jewel finish. <\/p>\n
Further, innovative outsole geometry provides superior durability and grip, giving the Shox Z a performance edge for any challenges the day might bring.\u00a0<\/p>\n
The Nike Shox Z is now available\u00a0in China at\u00a0nike.com<\/a> and select retail partners. The silhouette will launch globally throughout the upcoming season.<\/p>\n Aryna Sabalenka for the Nike Shox Z campaign. \/ Nike<\/p>\n Sabalenka is more than a Nike athlete; she is one of the three pillars in the brand’s women’s tennis division. Behind Naomi Osaka<\/a> and Qinwen Zheng<\/a>, who both have signature collections, Sabalenka continues to appear in Nike campaigns.<\/p>\n As part of the ‘Everyone Watches Women’s Sports’ campaign, three shirts<\/a> were made with women’s tennis players’ names: Osaka, Qinwen, and Sabalenka.<\/p>\n Currently, Sabalenka is enjoying an extended break after her US Open title. With a safe lead at the top of the WTA Rankings, the 27-year-old skipped the Korea Open and China Open to recover while on vacation in Greece.<\/p>\n Aryna Sabalenka models the Nike Shox Z. \/ Nike<\/p>\n Unfortunately for Nike, that meant the world’s top women’s player missed its star-studded ‘Just Do It Challenge’<\/a> held in Beijing before the start of the China Open. Despite seven Nike athletes participating in the fan event, Sabalenka’s absence was felt.<\/p>\n The chances of any player catching Sabalenka in the Race to the WTA Finals in Riyadh are slim, and soon she will be in a class to herself on Nike’s women’s tennis roster. The top-ranked star has a record of 56-10 with four titles this season.<\/p>\n Stay locked into Sports Illustrated’s\u00a0Serve On SI\u00a0for all of your tennis news from the court and beyond.<\/p>\n The most iconic fashion moments from the 2025 US Open.<\/a><\/p>\n Inside lululemon’s exclusive pop-up event at the US Open.<\/a><\/p>\n Nike just dropped Naomi Osaka’s US Open collection.<\/a><\/p>\n Seeing Red: The fashion trend taking over the 2025 US Open.<\/a><\/p>\n<\/p>\n
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