{"id":169806,"date":"2025-09-30T06:34:11","date_gmt":"2025-09-30T06:34:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/169806\/"},"modified":"2025-09-30T06:34:11","modified_gmt":"2025-09-30T06:34:11","slug":"tim-tam-gluten-free-surprise-tim-tam-flavour-wins-top-aifst-peter-seale-innovation-award-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/169806\/","title":{"rendered":"Tim Tam Gluten Free: Surprise Tim Tam flavour wins top AIFST Peter Seale Innovation Award 2025"},"content":{"rendered":"<p><a href=\"https:\/\/kitchen.nine.com.au\/latest\/tim-tam-flavours-ranked-taste-test-exclusive\/5b7bb134-2f06-4e5f-a3f1-17a88013eb2f\" target=\"_blank\" rel=\"nofollow noopener\" title=\"A\ufeff surprise Tim Tam flavour\">A\ufeff surprise Tim Tam flavour<\/a> has snagged a top award less than two years since it first launched.<\/p>\n<p>Arnott&#8217;s <a href=\"https:\/\/kitchen.nine.com.au\/latest\/supermarkets-battle-over-lucrative-industry-gluten-free-foods-coles-sell-out-of-new-range\/9ed63d8c-3041-4d4e-b474-887f11a06078\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Tim Tam Gluten-Free\">Tim Tam Gluten-Free<\/a> has been awarded the Australian Institute of Food Science &amp; Technology (AIFST) Peter Seale Innovation Award for 2025.<\/p>\n<p>The award celebrates major Australian agrifood innovation that has proven its market success, a clear case for Tim Tam Gluten-Free, which <a href=\"https:\/\/kitchen.nine.com.au\/latest\/arnotts-australia-tim-tam-strawberry-and-cream-flavour-april-2025\/9cb148e6-43c5-40e3-8579-0a119abbe52a\" target=\"_blank\" rel=\"nofollow noopener\" title=\"launched in October 2023\">launched in October 2023<\/a>.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/bed44199-5460-4f4e-8643-c0457bab4859.jpeg\" \/>Tim Tam Gluten Free has taken out a coveted award. (Nine)<\/p>\n<p>Arnott&#8217;s was recognised for their &#8220;bold ambition and technical innovation in developing a gluten-free Tim Tam that replicates the original consumer experience&#8221;.<\/p>\n<p>Tim Tam Gluten-Free was also celebrated for having been &#8220;entirely developed and executed in Australia&#8221; with &#8220;with significant investment&#8221; in research and design.<\/p>\n<p>Arnott&#8217;s has claimed a significant portion of the gluten-free savoury and sweet biscuit market, launching gluten free versions of all of their favourites.<\/p>\n<p>READ MORE: <a href=\"https:\/\/celebrity.nine.com.au\/latest\/nicole-kidman-keith-urban-split-separate-after-19-years-marriage\/04320b00-c2d9-4de6-a41e-2a1c996c39bb\" target=\"_blank\" rel=\"nofollow noopener\">Nicole Kidman and Keith Urban split after 19 years of marriage<\/a><\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/latest\/mary-fowler-paris-fashion-week-matildas-star-makes-debut-runway-new-footage\/7158dfa5-c0ac-44d8-9001-2ac424cfc210\" target=\"_blank\" rel=\"nofollow noopener\">Mary Fowler debuts at Paris Fashion Week for L&#8217;Or\u00e9al Paris<\/a><\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/king-charles-prince-harry-reconciliation-sabotage-claims-palace-aides\/afda881d-f989-4920-b73e-daf7069cca9c\" target=\"_blank\" rel=\"nofollow noopener\" title=\"\">King Charles &#8216;saddened&#8217; by Harry&#8217;s sabotage accusation<\/a><\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/14b19b68-97df-435d-ace1-ecd971a198d2.jpeg\"  alt=\"tim tam surprise flavour wins top award\"\/>Arnott&#8217;s was recognised for their &#8216;bold ambition and technical innovation&#8217; in developing the Tim Tam. (Nine)<\/p>\n<p>These include gluten-free Tim Tam, Jatz, Scotch Finger, Shortbread Cream, Tee Vee Snacks, Tiny Teddies, Seeded Crackers, and Mint Slice.<\/p>\n<p>The gluten-free grocery market is now worth an estimated $563m as of 2025, with major brands and supermarkets all vying for their piece of the now lucrative market.<\/p>\n<p>Although gluten-free items are notoriously expensive and cost more than their non-gluten-free counterparts, the Arnott&#8217;s gluten-free range remains competitive.<\/p>\n<p>A packed of Tim Tam Gluten-Free costs $5.50 this week at Coles for a 150g pack.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/c765d5c4-ab72-4c44-bfa8-406e9427b3b5.jpeg\" \/>The gluten-free grocery market is now worth an estimated $563m as of 2025. (Nine)<\/p>\n<p>A standard packet of Tim Tams is marked down to $4.50 for a 200g pack and this same pack costs $6 at Woolworths.<\/p>\n<p>\ufeffAlthough the $6 price point caused controversy when it was introduced in 2024 amid the cost of living crisis, Arnott&#8217;s cited rising global cocoa prices as being among the reasons for the increase.<\/p>\n<p><a href=\"https:\/\/kitchen.nine.com.au\/2022\/11\/29\/10\/45\/discontinued-australian-food-snacks-and-products\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/8a7d6c47-80f2-43f7-be71-de3d475e65ad.jpeg\"  alt=\"Discontinued snacks\"\/><\/a><\/p>\n<p>The Aussie lollies about to vanish from supermarket shelves<\/p>\n<p>Previously, Tim Tams cost $4.50, and some even remember them priced at $2 per pack.<\/p>\n<p>Tim Tam is an Aussie invention, first launched by Arnott&#8217;s in 1964.<\/p>\n<p>Since the 2000s, Arnott&#8217;s has expanded the range to include varieties such as Double Coat, Chewy Caramel, Dark, White, and more recently Strawberry &amp; Cream.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/e32d774e-0e63-4a77-b91c-cc13c3dab3ed.jpeg\"  alt=\"tim tam surprise flavour wins top award\"\/>Tim Tam is an Aussie invention, first launched by Arnott&#8217;s in 1964.  (Nine)<\/p>\n<p>Arnott&#8217;s also launched limited edition runs including their Deluxe range which currently includes Salted Caramel Brownie, Triple Choc, Dark Choc Mint, Cafe Latte and Jatz flavours.<\/p>\n<p>For a daily dose of 9honey, <a href=\"https:\/\/login.nine.com.au\/edm?client_id=honey\" target=\"_blank\" rel=\"nofollow noopener\">subscribe to our newsletter here<\/a>.<\/p>\n<p>\ufeffDiscontinued flavours include Tim Tam Tia Maria and Kahlua Mint Slice, with stirred controversy due to their alcohol content.<\/p>\n<p>The Australian Drug Foundation suggested selling the biscuits in supermarkets was &#8220;potentially dangerous&#8221; by &#8220;normalising&#8221; the taste of alcohol for children.<\/p>\n<p>An Arnott&#8217;s spokesperson responded that customers &#8220;would need to consume [their] body weight of biscuits every hour to reach a blood-alcohol content of .05&#8221;.<\/p>\n<p>These varieties were also not marketed to children.<\/p>\n<p>READ MORE: <a href=\"https:\/\/www.nine.com.au\/product-reviews\/gift-ideas\/best-advent-calendars-2025-list\/1d160c56-33fe-437d-a033-131a00829c88\" target=\"_blank\" rel=\"nofollow noopener\">Best 2025 Advent calendars (for adults) that you can shop right now<\/a><\/p>\n<p>In the past, Arnott&#8217;s has collaborated with Australian dessert chef Adriano Zumbo to create Salted Caramel, Choc Brownie and Raspberry White Chocolate. These launched 2014 along with Peanut Butter.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/https:\/\/prod.static9.net.au\/fs\/22ac872b-9d4b-46e4-a4bd-2a704cc87b38.jpeg\"  alt=\"tim tam surprise flavour wins top award\"\/>Tim Tam Chewy Caramel was added to the permanent range in 2000. (Nine)<\/p>\n<p>\ufeffOther defunct varieties include Choc Banana, Toffee Apple, Pineapple and Mango.<\/p>\n<p>In partnership with Gelato Messina, in Tim Tam\ufeff launched a range of flavours including Vanilla Coconut, Lychee and Black Forest.<\/p>\n<p>Tim Tam Jatz launched in April 2024.\ufeff<\/p>\n<p><a href=\"https:\/\/www.nine.com.au\/entertainment\/latest\/ninecomau-whats-app-signup\/421c4156-5b58-42a0-9c4e-e65401b4e271\" target=\"_blank\" rel=\"nofollow noopener\">FOLLOW US ON WHATSAPP HERE<\/a>: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.<\/p>\n","protected":false},"excerpt":{"rendered":"A\ufeff surprise Tim Tam flavour has snagged a top award less than two years since it first launched.&hellip;\n","protected":false},"author":2,"featured_media":169807,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,6636,56,54,55],"class_list":{"0":"post-169806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/169806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=169806"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/169806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/169807"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=169806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=169806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=169806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}