{"id":171328,"date":"2025-09-30T21:49:12","date_gmt":"2025-09-30T21:49:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/171328\/"},"modified":"2025-09-30T21:49:12","modified_gmt":"2025-09-30T21:49:12","slug":"nike-reports-surprise-rise-in-quarterly-revenue","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/171328\/","title":{"rendered":"Nike reports surprise rise in quarterly revenue"},"content":{"rendered":"

\n By
\n
Reuters\n <\/p>\n

\n Published
\n <\/p>\n

September 30, 2025<\/p>\n

\n Nike<\/a> on Tuesday reported a surprise rise in first-quarter revenue and beat expectations for quarterly profit as the sportswear giant rebuilds its presence at wholesalers and invests in fresher products to keep consumers interested.<\/p>\n

\"\" Nike<\/p>\n

The company’s first-quarter revenue rose 1% on a reported basis to $11.72 billion. Analysts had expected a fall of 5.1% to $11 billion, according to data compiled by LSEG.<\/p>\n

Nike, for years synonymous with sports culture, is trying to rediscover its identity after a string of weak quarters.<\/p>\n

It has lost market share to younger rivals such as On and Deckers’ Hoka, which are increasingly seen as more exciting, while demand in major markets – especially China – has been choppy.<\/p>\n

CEO Elliott Hill, who took the reins last year, has vowed to refocus the brand around core sports like running, and to producing the kinds of cutting-edge products the company had been known for.<\/p>\n

The company also launched its much anticipated women’s athleisure line NikeSkims in partnership with Kim Kardashian<\/a>‘s brand this month, as it takes on competitors such as Lululemon<\/a>.<\/p>\n

Nike reported first-quarter earnings per share of 49 cents, compared with analysts’ average estimate of 27 cents.\n <\/p>\n

\n \u00a9 Thomson Reuters 2025 All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"By Reuters Published September 30, 2025 Nike on Tuesday reported a surprise rise in first-quarter revenue and beat…\n","protected":false},"author":2,"featured_media":171329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,76964,709,59,57,58,9056,67630,711,710,50,3296,713,56,54,55],"class_list":["post-171328","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-beauty","tag-deckers-outdoor","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-kim-kardashian","tag-lululemon","tag-luxury","tag-network","tag-news","tag-nike","tag-professionals","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/171328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=171328"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/171328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/171329"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=171328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=171328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=171328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}