Kimi Antonelli fan meet\u00a0\u2013 Adidas Brand Centre Orchard<\/p>\n
Formula 1\u2019s youngest rising star, Mercedes-AMG F1 driver Kimi Antonelli, will be at the Adidas Brand Centre Orchard on 2 October, giving fans a chance to meet him in person. The activation ties motorsport excitement to lifestyle fashion with the FW25 Motorsports key city tees, a collection celebrating Singapore\u2019s race spirit.<\/p>\n
The drop features three bold designs, including the \u201cMaju-lah\u201d tee (Malay for \u201cOnward\u201d) and a blockbuster-style Mercedes-AMG PETRONAS F1 Team helmet tee, combining speed, ambition, and local flair. Fans can engage with the brand, try on race-inspired apparel, and create social content that merges fashion with F1 energy, making the pop-up a dynamic prelude to the Grand Prix.<\/p>\n
Atlassian Williams Racing Fan Zone \u2013 Marina Square<\/p>\n
The Atlassian Williams Racing Fan Zone gave fans an up-close experience with the team and its drivers. Alex Albon thanked supporters and shared that he feels \u201cat home\u201d in Singapore, describing the team and its fan community as \u201clike a family.\u201d The activation offered interactive experiences and a chance to connect directly with the Williams Racing brand.<\/p>\n
Elemis x Aston Martin Aramco F1 pop-up \u2013 Ion Orchard<\/p>\n
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The Elemis pop-up offers fans a one-of-a-kind fusion of luxury skincare and motorsport, turning the excitement of the Grand Prix into a sensory experience. Visitors can explore four limited-edition Elemis x Aston Martin Aramco F1 Team skincare kits, each designed to deliver visible results fast, combining high-performance formulations with the precision of a Formula 1 team.<\/p>\n
The activation features the Elemis Formula-Powered Car, giving fans a photo opportunity that ties luxury skincare to racing adrenaline. The Pro-Collagen Performance Circuit allows attendees to test their speed and agility through interactive challenges, while social engagement is rewarded with the chance to win a year\u2019s supply of Elemis products. Through this immersive experience, Elemis demonstrates how high-performance skincare can meet high-octane excitement, making it a must-visit for F1 fans who value both precision and indulgence.<\/p>\n
Glenfiddich x Aston Martin F1 pop-up \u2013 Changi Airport<\/p>\n
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Glenfiddich\u2019s ongoing pop-up brings fans into the world of luxury spirits and Formula 1 racing. Central to the experience is a full-scale Aston Martin F1 car set against a dramatic Scottish Highlands digital backdrop, creating an immersive connection to the brand\u2019s heritage.<\/p>\n
Visitors can sample and purchase limited-edition whiskies, discovering the craftsmanship behind Glenfiddich\u2019s signature expressions while interacting with the high-performance world of motorsport. The activation also emphasises exclusivity and sophistication, allowing fans to experience the thrill of racing alongside the refinement of premium spirits. By blending storytelling, digital immersion, and product engagement, Glenfiddich creates an experiential environment where motorsport and lifestyle meet in a seamless, ongoing activation.<\/p>\n
Inside the Garage \u2013 B4 ION Station<\/p>\n
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\u201cInside the Garage\u201d offers fans an insider\u2019s view of the Visa Cash App Racing Bulls (VCARB) Team, bringing the high-stakes world of Formula 1 closer to the public. Attendees can explore the VCARB showcar, race gear, and interactive setups such as a TUDOR racing simulator and HUGO reaction tests, creating hands-on engagement that mirrors the precision and skill of professional drivers.<\/p>\n
Fans can also check out TUDOR\u2019s Black Bay Chrono \u201cCarbon 25\u201d, experience HUGO\u2019s bold fanwear collection, and participate in daily prize draws and redemptions for exclusive merchandise. Adding to the excitement, F1 driver Isack Hadjar will appear on 1 October, giving fans a rare opportunity to meet a professional racer in person.<\/p>\n
LEGO Pop-up \u2013 ION2 <\/p>\n
LEGO brings motorsport to life with an interactive pop-up that merges creativity and high-speed excitement. Fans can take part in challenges such as Pedal Power VR Racing and the Rapid Repair tire-changing game, testing their skills while competing for mini-LEGO F1 racecars.<\/p>\n
The centerpiece is a life-sized Williams FW16 Race Car, built entirely from over 400,000 LEGO bricks, which serves as both a visual spectacle and a hands-on attraction. Interactive, race-themed activities encourage fans of all ages to engage with the brand while the retail zone offers exclusive merchandise and promotions. By combining nostalgia, engineering, and immersive play, LEGO transforms the F1 experience into an educational and entertaining adventure that keeps fans coming back for more.<\/p>\n
Puma x Charles Leclerc appearance\u00a0\u2013 Puma Flagship Store 313@Orchard\u00a0<\/p>\n
Ferrari fans got a taste of the Grand Prix up close as Charles Leclerc appeared at Puma stores in Orchard. The activation turned the store into a mini pit lane, featuring a tyre-swapping challenge that allowed fans to get hands-on with a motorsport-inspired task.<\/p>\n
Participants could win a Puma Scuderia Ferrari HP Leclerc baseball cap, personally signed by Leclerc himself, creating a memorable collector\u2019s moment. The pop-up also highlighted Puma\u2019s F1-inspired fanwear, letting attendees combine brand engagement with interactive racing experiences and social sharing opportunities.<\/p>\n
Ralph Lauren Fragrances Polo Red Racing pop-up\u00a0\u2013 Plaza Singapura<\/p>\n
Ralph Lauren’s “Polo Red Racing” pop-up has\u00a0transformed\u00a0Plaza Singapura into a high-octane playground where fragrance meets racing. Visitors can explore Ralph Lauren\u2019s signature scents, take on interactive challenges, and discover limited-edition merchandise.<\/p>\n
Lando Norris made a special appearance, meeting fans and elevating the excitement. Completing the pop-up\u2019s digital passport rewards attendees with the exclusive Polo Red Eau de Toilette Racing Edition, reinforcing Ralph Lauren\u2019s fusion of lifestyle and motorsport in an experiential activation that engages multiple senses.<\/p>\n
Tag Heuer Tone of Victory – Ion Orchard<\/p>\n
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TAG Heuer is celebrating its role as official timekeeper for Formula 1 with the interactive “Tone of Victory” pop-up, offering fans a deep dive into the brand\u2019s rich racing history. Attendees can explore iconic timepieces from the golden era of motorsport and take photos with the Oracle Red Bull Racing F1 Team Show Car, blending heritage, luxury, and speed.<\/p>\n
The activation highlights technical craftsmanship through interactive displays, including challenges that simulate timing and precision\u2014the core of both F1 racing and TAG Heuer\u2019s watchmaking philosophy. Fans can also meet Yuki Tsunoda on 2 October, offering a personal touch to the brand experience. <\/p>\n
5D racing simulator\u00a0\u2013 Velocity@Novena Square<\/p>\n
Velocity@Novena Square is\u00a0bringing\u00a0the thrill of Formula 1 to life with Singapore\u2019s first GT-X Triple Screen Motion Simulator. Fans can step into the cockpit from 26 September to 5 October for a fully immersive 5D racing experience, combining cutting-edge technology with adrenaline-pumping action.<\/p>\n
The activation also includes exclusive collectibles and interactive fan engagement, giving visitors the chance to experience the intensity of the track in a controlled, yet realistic, environment. By blending motion, simulation, and hands-on interaction, Velocity creates a unique motorsport adventure in the heart of Singapore.<\/p>\n
Related articles:\u00a0 \u00a0
Audi F1 Team and adidas team up for high-performance style on and off the track<\/a>\u00a0
ION Orchard revs up with F1 Grand Prix-inspired activations<\/a>\u00a0
TAG Heuer brings F1 thrill to KL with ‘Designed to win’\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The engines haven\u2019t even roared yet, but Formula 1 (F1) fever has already taken Singapore by storm. Fans…\n","protected":false},"author":2,"featured_media":172102,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[77249,77253,1687,77247,77246,67595,372,72398,6537,77250,77251,77248,101,77252,56,54,55],"class_list":["post-172101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-adidas-kimi-antonelli","tag-elemis-aston","tag-f1","tag-f1-driver-meet-and-greet-singapore","tag-f1-pop-ups-singapore","tag-f1-singapore-grand-prix","tag-formula-1","tag-formula-1-singapore-2025","tag-formula1","tag-puma-charles-leclerc","tag-ralph-lauren-polo-red-racing","tag-singapore-f1-fan-experiences","tag-sports","tag-tag-heuer-tone-of-victory","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=172101"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/172102"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=172101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=172101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=172101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}