{"id":172861,"date":"2025-10-01T13:19:12","date_gmt":"2025-10-01T13:19:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/172861\/"},"modified":"2025-10-01T13:19:12","modified_gmt":"2025-10-01T13:19:12","slug":"peloton-increases-fees-and-introduces-new-hardware-including-a-6695-treadmill","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/172861\/","title":{"rendered":"Peloton increases fees and introduces new hardware including a $6,695 treadmill"},"content":{"rendered":"

Peloton has been angling for a redemption arc ever since its status as a pandemic darling started faltering when the world reopened<\/a> for business. It tried to steady the ship with a series of layoffs<\/a>, a pivot to subscriptions<\/a>, and a leadership<\/a> shuffle<\/a>. Now, Peloton\u2019s hoping to kick off a new era with the Cross Training Series, a total refresh of its product lineup consisting of a new Bike, Bike Plus, Tread, Tread Plus, and Row Plus.<\/p>\n

\u201cThe impetus behind the Cross Training series is, \u2018Let\u2019s just give people one place to do all the strength and cardio workouts in one spot,\u201d says Nick Caldwell, Peloton\u2019s chief product officer. \u201cWe now make that convenient, all in one.\u201d<\/p>\n

The Cross Training Series takes the swivel display from the original Bike Plus, enables it to spin 360 degrees, and spreads it across the entire product lineup. Meaning, a Peloton machine is no longer for cardio alone. In a smaller space, the display can swing out so you can do strength training or other types of exercises alongside running, cycling, or rowing. The new lineup also adds better audio, updated processors, and improved Bluetooth and Wi-Fi connectivity. The Bike and Bike Plus will also get a new, cushier seat \u2014 a feature that Caldwell says was hotly requested from the Peloton community.<\/p>\n

\"This<\/a><\/p>\n

This AI treadmill is $6,695.<\/p>\n

The Plus models add even more upgrades. That includes a movement tracking camera so the device can provide form feedback, rep tracking, and suggested weights. The speakers now include a woofer, presumably so the bass drop hits harder in a class, and Peloton partnered with Sonos on the specs and tuning. The machines will also support an \u201cOk Peloton\u201d voice command that will let members skip moves or pause classes. Meanwhile, the Bike Plus will get a dedicated phone tray that attaches to the handlebars.<\/p>\n

The Plus models sort of feel like the company decided to squish the Guide<\/a> \u2014 Peloton\u2019s little-known strength training camera \u2014 into its exercise machines. When I suggest this to Caldwell, he says that was basically the feedback Peloton got on the original device. \u201cPeople who got the Guide put it on their TV and actually used it. They love it. It\u2019s one of our highest-rated products,\u201d he says. \u201cThe problem is it having to be plugged into the TV all the time. People really wanted an integrated solution.\u201d<\/p>\n

Caldwell says Peloton has also refined some of the features that were first introduced on the Guide. The Plus models support form feedback across a wider range of exercises and the camera has been improved. The devices also have more storage, so they can run larger machine vision models.<\/p>\n

\"This<\/a><\/p>\n

This AI rower is $3,495.<\/p>\n

Given all the upgrades, these machines won\u2019t come cheap. The two Bikes are the most affordable at $1,695 for the base model and $2,695 for the Plus. It only gets more expensive from there. The Row Plus will cost $3,495, while the regular Tread will cost $3,295. The Tread Plus is a whopping $6,695. At a small New York City launch keynote, CEO Peter Stern also noted that Peloton\u2019s subscription would also be increasing from $44 to $49 per month. Despite the hefty cost, the company\u2019s diehard fans often cite the hardware<\/a> as a key reason why they love the platform.<\/p>\n

But Peloton isn\u2019t pinning all its hopes on hardware alone. Stern declared that \u201cAI has the potential to give humans superpowers\u201d in the company\u2019s Q3 earnings call<\/a>, and now, it\u2019s adding an AI-powered feature called Peloton IQ across its entire portfolio \u2014 as in, old and new machines alike.<\/p>\n

I got see a brief demo of Peloton IQ in action, and as a hardcore AI fitness skeptic, I\u2019m begrudgingly curious. The flashiest part of Peloton IQ is for strength training classes. On the new Plus machines, the camera enables Peloton IQ to give real-time feedback and form correction. I watched as a Peloton employee purposefully used bad form on overhead dumbbell presses. It then surfaced a tip to \u201cavoid swinging your body for momentum.\u201d After several poor reps, the AI then advised that employee try a lighter weight. Conversely, when a few lifts were done too quickly, the AI suggested trying heavier weights.<\/p>\n

Much of this was reminiscent of the Guide, but more refined. My biggest gripe with the Guide was that it never gave you tips on how to correct poor form \u2014 this does. And, if you can\u2019t look at the screen while, say, planking, the machines will give audio tips instead. These specific features require Peloton machines with the new camera, and at launch there\u2019ll be 2,000 compatible classes and 50 programs.<\/p>\n

\"\"\"\"<\/p>\n

You can manually open or close the camera for privacy. It is needed, however, for the form feedback, rep tracking, and suggested weights features.<\/p>\n

More generally, Peloton IQ also gives insights based on your workout history, class performance, and any third-party wearable history you give Peloton access to from Apple Health, Garmin Connect, or Fitbit. You can set a goal (e.g., get stronger, lose weight, etc.), and the AI will generate a weekly workout schedule across different exercise types, experience level, and workout durations and frequency. When browsing classes, it also lets you know whether a given class may be \u201charder than your usual\u201d or give recommendations or modifications to your goals based on how you perform in a given week. There\u2019s also the option for Peloton IQ to generate workouts outside of classes, so that users can have a more customized program at their own pace.<\/p>\n

When I bring up the lackluster AI fitness features currently on the market<\/a>, Caldwell tells me, \u201cWhen I got to Peloton and I looked around, I said, \u2018Hey, if we\u2019re going to do AI, we\u2019re going to hire an actual AI team.\u201d He said that while ChatGPT and Llama are part of Peloton IQ\u2019s makeup, the rest is trained on years of Peloton class data and input from the company\u2019s stable of instructors. That, and he actually did hire an in-house AI team to create the product. He insists that the goal isn\u2019t to simply regurgitate information users already know.<\/p>\n

\u201cIt\u2019s not just that we\u2019re updating your plan and swapping in classes. We\u2019re looking at your activity and trying to teach you something about yourself at the same time, the same way a trainer would.\u201d<\/p>\n

1\/3Peloton IQ adds effort estimates to classes while you\u2019re browsing the library.<\/p>\n

I got to see demos of insights for a fictional Peloton user. To my surprise, they weren\u2019t complete garbage. In one, it noted that the user had spent two weeks performing chest presses at the same weight and suggested they try adding weight or increasing reps in their next workout. Solid advice. On the same screen, it also noted that adding a mid-week 20-minute yoga workout would better prepare them for scheduled strength workouts. This is the sort of actionable insight fitness tech companies always promise when they tack on AI, but we\u2019ll have to see how well Peloton IQ holds up outside of a controlled demo.<\/p>\n

Rounding out the updates, Peloton says it\u2019s investing more heavily into wellness via new third-party partnerships. One partnership is with the Hospital for Special Surgery, an orthopedic hospital, for a collection of workouts to help prevent injuries such as runner\u2019s knee and tennis elbow. The company is also partnering with Halle Berry\u2019s Respin<\/a> \u2014 a wellness community centering around menopause and perimenopause \u2014 to create an eight-week program that encourages symptom relief from those conditions. Peloton has also acquired Breathwrk, a wellness app that specializes in breathing exercises, and will make the app\u2019s content available to its members.<\/p>\n

It\u2019s hard to say whether this is enough for Peloton to put its woes behind it. On the one hand, Peloton fans are relentlessly loyal<\/a>. Many of the upgrades are direct responses to fan requests. On the other, $6,695 is a bonkers price for an AI treadmill, even if it\u2019s the Ferrari of connected fitness equipment. AI fitness and health features have also yet to fully impress. Regardless, one thing is clear: Peloton is back to betting big on itself \u2014 and on its hardware.<\/p>\n

Photography by Victoria Song \/ The Verge<\/p>\n

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Victoria SongClose\"VictoriaVictoria Song<\/p>\n

Senior Reviewer, Wearable Tech<\/p>\n

Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All by Victoria Song<\/a><\/p>\n

FitnessCloseFitness<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Fitness<\/a><\/p>\n

Fitness Tracker ReviewsCloseFitness Tracker Reviews<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Fitness Tracker Reviews<\/a><\/p>\n

GadgetsCloseGadgets<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Gadgets<\/a><\/p>\n

Hands-onCloseHands-on<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Hands-on<\/a><\/p>\n

ReportCloseReport<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Report<\/a><\/p>\n

ReviewsCloseReviews<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Reviews<\/a><\/p>\n

TechCloseTech<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Tech<\/a><\/p>\n

WearableCloseWearable<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

PlusFollow<\/p>\n

See All Wearable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Peloton has been angling for a redemption arc ever since its status as a pandemic darling started faltering…\n","protected":false},"author":2,"featured_media":172862,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,6647,20115,786,840,1058,129,227,86,56,54,55,1148],"class_list":{"0":"post-172861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-fitness","12":"tag-fitness-tracker-reviews","13":"tag-gadgets","14":"tag-hands-on","15":"tag-report","16":"tag-reviews","17":"tag-tech","18":"tag-technology","19":"tag-uk","20":"tag-united-kingdom","21":"tag-unitedkingdom","22":"tag-wearable"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=172861"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/172862"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=172861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=172861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=172861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}