{"id":172863,"date":"2025-10-01T13:21:09","date_gmt":"2025-10-01T13:21:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/172863\/"},"modified":"2025-10-01T13:21:09","modified_gmt":"2025-10-01T13:21:09","slug":"east-yorkshire-agency-brings-rural-broadband-stories-to-primetime-with-quickline-tv-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/172863\/","title":{"rendered":"East Yorkshire agency brings rural broadband stories to primetime with Quickline TV campaign"},"content":{"rendered":"

East Yorkshire agency\u00a0Sowden & Sowden<\/a>\u00a0has developed and produced a new TV campaign for\u00a0Quickline<\/a>\u00a0\u2013\u00a0the broadband provider determined to make sure no community is left behind.\u00a0<\/p>\n

\"\"Quickline\u2019s Kat Jeffery and Polly Sowden<\/p>\n

The ad shines a light on the experiences of people\u00a0living and working\u00a0in rural\u00a0villages and\u00a0businesses\u00a0who\u2019ve\u00a0long had to put up with slow, unreliable internet, showing how\u00a0Quickline\u2019s\u00a0fast, dependable service is helping to close that gap and transform everyday life across Yorkshire and Lincolnshire.\u00a0<\/p>\n

Running on ITV Yorkshire, plus BVOD which includes C4, ITVX and My5, YouTube and digital display, the creative puts Quickline\u2019s customers centre stage to bring to life the brand\u2019s promise of \u2018Broadband Built for You\u2019\u2013 connecting hard-to-reach homes and businesses with fast, reliable internet.\u00a0<\/p>\n

Sowden & Sowden led the project from strategy and concept through to production and delivery, with Alchemy Media<\/a> handling the media plan and activation. The campaign is backed by a significant six-figure media investment, spanning ITV, BVOD, YouTube and premium digital placements.\u00a0<\/p>\n

Early performance signals are strong, with short-form video exceeding plan across YouTube and BVOD.\u00a0High-impact homepage skins are also ahead of plan on impressions.\u00a0<\/p>\n

Polly Sowden, Managing Director at Sowden & Sowden, said: \u201cQuickline\u2019s\u00a0mission is simple and brave: connect the places other\u00a0broadband providers\u00a0may\u00a0overlook. We built a creative that puts real customers front and centre\u00a0\u2013\u00a0honest stories, regional\u00a0pride, and a clear promise of broadband built for you.\u00a0It\u2019s\u00a0distinctive, human and designed to build trust at scale.\u201d<\/p>\n

Kat Jeffery, Head of Marketing at\u00a0Quickline, added: \u201cAt\u00a0Quickline,\u00a0we\u2019re\u00a0here for the people\u00a0who\u2019ve\u00a0too often been left behind. Great internet\u00a0shouldn\u2019t\u00a0be a postcode lottery\u00a0-it should be for everyone, everywhere.\u00a0That\u2019s\u00a0why our customers are the stars of this campaign. Their stories show the difference a fast, reliable connection can make to family life, work, education and more. Sowden & Sowden have helped us turn that into a confident, human campaign that celebrates\u00a0Yorkshire and Lincolnshire\u00a0communities and what really matters to them.\u201d<\/p>\n

This is\u00a0Quickline\u2019s\u00a0fourth\u00a0TV\u00a0appearance, following\u00a0the\u00a02023 debut campaign fronted by Olympic triathletes\u00a0Alistair and Jonny Brownlee,<\/a>\u00a0developed in partnership with Theodore Communications and\u00a0Sowden & Sowden.\u00a0<\/p>\n

With over 40 years in marketing and\u00a0nearly\u00a015\u00a0years of\u00a0sector-led\u00a0specialist\u00a0experience in the broadband and\u00a0telco\u00a0sector, Sowden & Sowden\u00a0has continued\u00a0to evolve\u00a0Quickline\u2019s\u00a0brand\u00a0presence\u00a0\u2013\u00a0from celebrity endorsement through to today\u2019s authentic, customer-led storytelling. The new campaign\u00a0demonstrates\u00a0the agency\u2019s ability to shape strategy, unlock partnerships and deliver standout creative that connects at scale.\u00a0<\/p>\n

The TV work is the latest milestone in a three-year partnership between\u00a0\u00a0
Sowden & Sowden and\u00a0Quickline\u00a0covering brand positioning, creative\u00a0strategy\u00a0and integrated communications as the provider accelerates its regional rollout and brand awareness activity.\u00a0<\/p>\n

Campaign credits<\/p>\n

Creative & production: Sowden & Sowden\u00a0Media strategy & booking: Alchemy Media\u00a0Channels: ITV, Channel 4, BVOD, YouTube, digital display\u00a0Live: August \u2013 October 2025\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"East Yorkshire agency\u00a0Sowden & Sowden\u00a0has developed and produced a new TV campaign for\u00a0Quickline\u00a0\u2013\u00a0the broadband provider determined to make…\n","protected":false},"author":2,"featured_media":172864,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1638,86,56,54,55],"class_list":{"0":"post-172863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-internet","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=172863"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/172863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/172864"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=172863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=172863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=172863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}