HYROX, which has successfully created a major movement in the industry by combining running and functional training\u00a0into one fast-paced competition, is the world\u2019s fastest growing fitness sport.\u00a0PUMA recognized the great potential of this sport early on and has\u00a0partnered with HYROX since the first race in Hamburg in 2017 before becoming a global partner in 2023. Since then, PUMA has used the partnership as a successful platform to increase brand awareness with the sport\u2019s many passionate participants and provides performance products that are tailored to the needs of the athletes. <\/p>\n
\u201cHYROX, which has grown enormously in recent years, is one of our strategically most important partnerships as a sports brand, and a great showcase for our innovative performance products, such as our combination of NITRO\u2122 technology and industry leading PUMAGRIP,\u201d\u00a0said PUMA CEO Arthur Hoeld. \u201cOur products have proven that they support the different requirements of athletes in this\u00a0very versatile sport and help them to achieve great results. We are very encouraged by the great feedback we have received from athletes and partners alike, which helps us position ourselves even stronger as a sports brand.\u201d\u00a0<\/p>\n
Earlier this year, PUMA introduced its first performance collection for HYROX to include both apparel and footwear and will continue to expand this offering throughout the coming years, adding to its successful PUMA x HYROX collections more product innovations and athlete-driven storytelling, as the partnership continues to evolve toward 2030.\u00a0<\/p>\n
As part of Wednesday\u2019s announcement at the first major of the season in Hamburg, PUMA also announced an exciting expansion of its roster of elite HYROX athletes.\u00a0<\/p>\n
\u00a0<\/p>\n
PUMA\u2019s newest HYROX ambassadors include Men\u2019s Open Doubles world record holder, Jake Williamson, Women\u2019s Pro Doubles world record holder and Australia\u2019s fastest female, Joanna Wietrzyk, and Hidde Weersma, the Dutch athlete who won the Men\u2019s pro 25-29 World Championships in 2024 and is the strength and conditioning coach of the NOCNSF \u2013 the body responsible for the participation of Dutch athletes in the Olympic and Paralympic Games.\u00a0<\/p>\n
They are now part of a roster of more than 60 PUMA-athletes in the sport, including recently crowned 2025 HYROX World Champion Linda Meier, 2024 HYROX World Champion Megan Jacoby and three-time HYROX World Champion and Men\u2019s Pro world record holder Hunter McIntyre amongst others.<\/p>\n
PUMA\u2019s Vice President of Brand and Marketing, Richard Teyssier, commented: \u201cThe continuation of this partnership for the next years reinforces PUMA\u2019s commitment to the growth of fitness racing and provides the right platform to increase our brand awareness within the HYROX community and beyond. On top of that, bringing together these outstanding athletes to our global team underlines our commitment to championing the next generation of fitness talent and to win the hearts of HYROX racers, positioning PUMA as the community\u2019s most trusted and innovative brand\u201d.<\/p>\n
\u201cThis partnership marks a defining milestone in our journey, and the progress we\u2019ve made has been nothing short of remarkable. Last year, we solidified this collaboration with PUMA becoming the official global apparel and footwear partner for all HYROX events, and today, extending this partnership to 2030 sets the stage for the next chapter of our evolution,\u201d Moritz Fu\u0308rste, Co-Founder of HYROX, added. \u201cFrom our very first race in Hamburg in 2017, PUMA has been with us since day one \u2013 a rarity in the world of sports partnerships. This relationship has not only shaped the identity of HYROX but has been truly foundational to the growth of the sport itself. This extended partnership allows us to keep pushing the boundaries of innovation, inspiring athletes, and ensuring that HYROX remains accessible to competitors of all levels, across the globe. PUMA\u2019s Go Wild philosophy aligns seamlessly with the HYROX spirit – fearless, authentic, and relentlessly driven. Together, we\u2019re excited to continue challenging limits and empowering individuals to unlock their full potential.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
With a remarkable 100% year-on-year increase, HYROX continues to soar in popularity. The 2024\/25 season saw 74 events being held and attracted more than 650,000 participants. As the sport\u2019s momentum continues, the 2025\/ 26 season is set to draw 1.3 million participants across over 100 events by 2026, cementing HYROX as a global fitness phenomenon.\u00a0<\/p>\n
Celebrating the unique and early renewal of their contract extension, PUMA\u00a0will be present in HYROX hometown for over four action-packed days at the Hamburg Exhibition Halls. The event will feature the first Major of the season, with elite racing taking center stage as top tier athletes compete at the highest level. Over 15,000 athletes will compete in the ultimate test of strength and endurance and PUMA\u2019s vision for HYROX for the next five years begin to unfold.<\/p>\n
For more information about PUMA Go Wild, visit www.puma.com, or follow our journey on social media @PUMA.<\/p>\n","protected":false},"excerpt":{"rendered":"HYROX, which has successfully created a major movement in the industry by combining running and functional training\u00a0into one…\n","protected":false},"author":2,"featured_media":174620,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,56,54,55],"class_list":{"0":"post-174619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/174619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=174619"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/174619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/174620"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=174619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=174619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=174619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}