![\"Dossier](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/4a63.jpg\")
Dossier debuts first celebrity fragrance with mgk. – Dossier<\/p>\n
Dubbed “Lost Americana”, the genderless scent takes its name and inspiration from MGK’s latest album and joins Dossier\u2019s Originals line.<\/p>\n
The fragrance opens with notes of incense, almond, and pink pepper before revealing a heart of nutmeg, myrrh, and cinnamon. It settles into a lingering base of vetiver, patchouli, suede, vanilla, and dark chocolate.\u00a0<\/p>\n
“At Dossier, we’ve always believed fragrance should be about individuality, creativity, and accessibility. When we were exploring the opportunity to partner with MGK, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision,\u201d said Sergio Tache,\u00a0founder & CEO of Dossier<\/p>\n
\u201cLost Americana is the product of months of collaboration, resulting in a truly unisex scent that perfectly captures the essence of both Dossier and MGK. This collaboration marks the first of many exciting partnerships with celebrities, and we’re proud to kick it off with MGK as we continue redefining what modern fragrance can be.\u201d<\/p>\n
The fragrance launches with a campaign starring MGK, which captures his reverence for American nostalgia and ’90s-inspired evocativeness, set against a backdrop of the California desert.\u00a0<\/p>\n
It is available now for $49, exclusively online at Dossier and at the brand\u2019s NoLita flagship in New York.\n <\/p>\n
\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 2, 2025 Perfume house Dossier has unveiled its first-ever celebrity fragrance, created in partnership with award-winning…\n","protected":false},"author":2,"featured_media":176553,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,709,59,57,58,711,710,50,51424,713,56,54,55],"class_list":{"0":"post-176552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-kingdom","8":"tag-beauty","9":"tag-fashion","10":"tag-gb","11":"tag-great-britain","12":"tag-greatbritain","13":"tag-luxury","14":"tag-network","15":"tag-news","16":"tag-perfume","17":"tag-professionals","18":"tag-uk","19":"tag-united-kingdom","20":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/176552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=176552"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/176552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/176553"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=176552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=176552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=176552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}