{"id":181821,"date":"2025-10-06T14:49:28","date_gmt":"2025-10-06T14:49:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/181821\/"},"modified":"2025-10-06T14:49:28","modified_gmt":"2025-10-06T14:49:28","slug":"not-the-product-its-the-startup-founder-explains-why-9-out-of-10-firms-fail","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/181821\/","title":{"rendered":"&#8216;Not the product, it\u2019s the&#8230;&#8217;: Startup founder explains why 9 out of 10 firms fail"},"content":{"rendered":"<p lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{210}\" paraid=\"349603164\" xml:lang=\"EN-GB\">Starting up in India is often glorified as a path to innovation, wealth, and freedom \u2014 but the ground reality is far more brutal. Tej Pandya, Founder of Groweasy.ai, in a thought-provoking LinkedIn post, shed light on the psychological and financial toll that entrepreneurship can take on those who dare to build from scratch.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{233}\" paraid=\"966559552\" xml:lang=\"EN-GB\">\u201c9 out of 10 startups fail. Not always because of the product. Most die because the founder breaks first,\u201d Pandya wrote, underlining how endurance often matters more than execution.\u00a0<\/p>\n<p aria-level=\"3\" lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{238}\" paraid=\"1320167149\" role=\"heading\" xml:lang=\"EN-GB\">Weight of entrepreneur\u2019s journey\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{244}\" paraid=\"1129500299\" xml:lang=\"EN-GB\">Pandya explained that founders live in a state of\u00a0constant delusion. They tell themselves that the next feature will fix growth, the next campaign will unlock customers, the next pivot will save the company. But months of uncertainty stretch into years, often with no guarantee of success.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{249}\" paraid=\"584022753\" xml:lang=\"EN-GB\">The contrast with peers living more stable lives becomes stark. While friends splurge on luxury cars, vacations in Europe, or weddings, founders often scrape by \u2014 living month to month, delaying gratification, and betting everything on a future that may never materialise.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{a98a6b9b-84d5-4169-be1a-e8dfce6b1700}{254}\" paraid=\"179364758\" xml:lang=\"EN-GB\">\u201cLife doesn\u2019t delay with you,\u201d Pandya added. \u201cFamily issues, health scares, bills\u2026 they all show up on time.\u201d\u00a0<\/p>\n<p aria-level=\"3\" lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{4}\" paraid=\"1959343775\" role=\"heading\" xml:lang=\"EN-GB\">The real struggle\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{10}\" paraid=\"1277041642\" xml:lang=\"EN-GB\">While much of the startup ecosystem focuses on funding rounds, pitch decks, and product-market fit, the unseen struggle is the founder\u2019s mental resilience. Long working hours, unstable income, investor pressures, and the looming threat of failure push many entrepreneurs to burnout.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{15}\" paraid=\"1126414665\" xml:lang=\"EN-GB\">Experts point out that even when a startup secures capital, sustaining momentum is harder than it seems. Building teams,\u00a0retaining\u00a0talent, navigating regulatory hurdles, and dealing with competitors with deeper pockets add layers of stress. A single misstep in execution \u2014 or a market downturn \u2014 can undo years of effort overnight.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{20}\" paraid=\"1620092156\" xml:lang=\"EN-GB\">The uncertainty also\u00a0impacts\u00a0personal lives. Delayed marriages, financial instability, strained family relationships, and even health issues are common among early-stage entrepreneurs. Unlike a corporate job where the monthly\u00a0paycheck\u00a0provides security, startup founders often spend years without drawing a salary, reinvesting every rupee back into the business.\u00a0<\/p>\n<p aria-level=\"3\" lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{25}\" paraid=\"63251545\" role=\"heading\" xml:lang=\"EN-GB\">Training the mind for chaos\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{31}\" paraid=\"1738761392\" xml:lang=\"EN-GB\">According to Pandya, entrepreneurship is less about ideas and execution, and more about\u00a0mental conditioning. \u201cStartups\u00a0aren\u2019t\u00a0just about execution.\u00a0They\u2019re\u00a0about training your mind to stay sane when everything around you\u00a0is\u00a0chaos,\u201d he wrote.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{36}\" paraid=\"1076108169\" xml:lang=\"EN-GB\">This aligns with a growing recognition in the ecosystem that founder well-being is as crucial as business fundamentals. Mental health support for entrepreneurs, peer groups, and mentorship networks\u00a0are\u00a0slowly gaining traction in India, but stigma and silence remain barriers.\u00a0<\/p>\n<p aria-level=\"3\" lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{41}\" paraid=\"239693192\" role=\"heading\" xml:lang=\"EN-GB\">The real question\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{599b18c1-0fe4-44cc-945c-c99577ff58a8}{47}\" paraid=\"975435118\" xml:lang=\"EN-GB\">For Pandya, the test of entrepreneurship boils down to persistence. \u201cCan you hold your delusion long enough for it to become reality?\u201d he asked in his post.\u00a0In an ecosystem where the odds of survival are slim, this \u201cdelusion\u201d is often what separates the few success stories from the many forgotten attempts.<\/p>\n","protected":false},"excerpt":{"rendered":"Starting up in India is often glorified as a path to innovation, wealth, and freedom \u2014 but the&hellip;\n","protected":false},"author":2,"featured_media":181822,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[84,80509,4203,80505,80504,80508,80510,80506,80507,80502,56,54,55,80503],"class_list":{"0":"post-181821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-challenges-in-building-a-startup","10":"tag-entrepreneurship","11":"tag-entrepreneurship-struggles","12":"tag-founder-mental-health","13":"tag-india-startup-ecosystem","14":"tag-mental-resilience-entrepreneurship","15":"tag-startup-founder-burnout","16":"tag-startup-survival-tips","17":"tag-startups-fail","18":"tag-uk","19":"tag-united-kingdom","20":"tag-unitedkingdom","21":"tag-why-startups-fail"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/181821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=181821"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/181821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/181822"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=181821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=181821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=181821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}