{"id":182947,"date":"2025-10-07T07:18:15","date_gmt":"2025-10-07T07:18:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/182947\/"},"modified":"2025-10-07T07:18:15","modified_gmt":"2025-10-07T07:18:15","slug":"the-worlds-most-famous-design-house-just-let-ai-take-the-pencil","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/182947\/","title":{"rendered":"The World\u2019s Most Famous Design House Just Let AI Take The Pencil"},"content":{"rendered":"<p class=\"lead\">\n                            A new hypercar co-developed by Pininfarina and Vittori packs a 6.8-liter V12 hybrid, but that&#8217;s not the big story                        <\/p>\n<p>                                        https:\/\/www.carscoops.com\/author\/bradcarscoops-com\/<br \/>\n                                    <img loading=\"lazy\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/1759821494_860_979dca4e985cdb4877326c7fec753810da5370a4210c624858bdf777bdc5877b\"  class=\"avatar avatar-32 photo\" height=\"32\" width=\"32\" decoding=\"async\"\/>                                    <\/p>\n<p>                                    by <a href=\"https:\/\/www.carscoops.com\/author\/bradcarscoops-com\/\" rel=\"nofollow noopener\" target=\"_blank\">Brad Anderson<\/a><\/p>\n<p>18 hours ago<\/p>\n<p>                            <img loading=\"lazy\" decoding=\"async\" class=\"ingallery no-lazy img-center\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/Vittori_05-copy-1-1024x576.jpg\"   alt=\" The World\u2019s Most Famous Design House Just Let AI Take The Pencil\" width=\"1856\" height=\"1044\"\/>                        <\/p>\n<p>Vittori\u2019s first hypercar was co-developed with Pininfarina.<\/p>\n<p>Power comes from a 6.8-liter V12 hybrid with 1,100 hp.<\/p>\n<p>The Turbio sprints from 0\u201362 mph in just 2.5 seconds.<\/p>\n<p>Update: While we\u2019re still waiting to hear from Vittori, Pininfarina has already responded to our questions and, much to our surprise, confirmed that Artificial Intelligence was indeed part of the project\u2019s design process.<\/p>\n<p>\u201cAI was instrumental in the early phases of design, allowing to quickly iterate through hundreds of potential directions,\u201d a spokesperson told us. \u201cPininfarina then took that foundation, refined the ideas, and transformed them into a fully realized, running show car. With nearly a century of experience, Pininfarina elevated the design turning vision into reality with timeless proportion and craftsmanship.\u201d<\/p>\n<p style=\"font-size:17px\">Original story continues below.<\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2025\/10\/Vittori_02-copy.jpg\" data-type=\"inarticle-image-block\" rel=\"nofollow noopener\" target=\"_blank\"> &#13;<br \/>\n            &#13;<br \/>\n                &#13;<br \/>\n                    <img loading=\"lazy\" decoding=\"async\" class=\"lazy \"   alt=\" The World\u2019s Most Famous Design House Just Let AI Take The Pencil\" width=\"1874\" height=\"1054\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/Vittori_02-copy-1024x576.jpg\" data-type=\"inarticle-image\"\/>&#13;<br \/>\n                &#13;<br \/>\n            &#13;<br \/>\n        <\/a>  <\/p>\n<p>Few things stir excitement in the automotive world like the arrival of a new hypercar, especially one claiming to have been shaped by artificial intelligence. After a brief teaser campaign from Vittori that sparked curiosity, mostly over its AI design claims, the company has now lifted the curtain on its first project, the Turbio, developed in collaboration with <a href=\"https:\/\/www.carscoops.com\/tag\/pininfarina\/\" rel=\"nofollow noopener\" target=\"_blank\">Pininfarina<\/a>.<\/p>\n<p>The AI Question<\/p>\n<p>One curious detail from the teaser campaign that has quietly vanished in Pininfarina\u2019s official release is the phrase \u201cAI-assisted design.\u201d On its own, that claim might not surprise us in this day and age, but if it refers to the styling, it\u2019s an odd one, to say the least.<\/p>\n<p>Read: <a href=\"https:\/\/www.carscoops.com\/2025\/08\/the-era-of-the-ai-hypercar-is-upon-us-thanks-to-pininfarina\/\" rel=\"nofollow noopener\" target=\"_blank\">The Era Of The AI Hypercar Is Upon Us Thanks To Pininfarina<\/a><\/p>\n<p>After all, this project involves Pininfarina, arguably the most celebrated Italian design house, responsible for some of the most beautiful cars ever shaped and owned by the Mahindra Group since 2015. The notion that artificial intelligence might have had a hand in sculpting something attached to the Pininfarina name feels like creative blasphemy.<\/p>\n<p>For its part, Pininfarina describes the collaboration as \u201cbased on an original visual concept by Vittori and designed in partnership with the legendary Italian design house Pininfarina.\u201d That said, we\u2019ve reached out to both Pininfarina and Vittorio to clarify the extent of AI\u2019s involvement and will update this story if we hear back.<\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2025\/10\/Vittori_03-copy-scaled.jpg\" data-type=\"inarticle-image-block\" rel=\"nofollow noopener\" target=\"_blank\"> &#13;<br \/>\n            &#13;<br \/>\n                &#13;<br \/>\n                    <img loading=\"lazy\" decoding=\"async\" class=\"lazy \"   alt=\" The World\u2019s Most Famous Design House Just Let AI Take The Pencil\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/Vittori_03-copy-1024x576.jpg\" data-type=\"inarticle-image\"\/>&#13;<br \/>\n                &#13;<br \/>\n            &#13;<br \/>\n        <\/a>  <\/p>\n<p>Design Cues and Influences<\/p>\n<p>Back to the car, Visually, the Turbio looks quite unique, although some of the Bugatti, Lamborghini, and McLaren design influences are clear. The front end catches the eye thanks to a small, <a href=\"https:\/\/www.carscoops.com\/2025\/09\/bugatti-built-a-new-w16-hypercar-and-youre-definitely-not-on-the-list\/\" rel=\"nofollow noopener\" target=\"_blank\">Bugatti-like grille<\/a> that\u2019s complemented by two large air intakes positioned directly below the headlights.<\/p>\n<p>All of the usual <a href=\"https:\/\/www.carscoops.com\/tag\/hypercars\/\" rel=\"nofollow noopener\" target=\"_blank\">mid-engined hypercar<\/a> elements are visible on the car\u2019s sides, including the large intakes and the low roofline. At the rear, there\u2019s a striking engine cover, four tailpipes, and taillights unlike any other car we\u2019ve seen before.<\/p>\n<p>There\u2019s no word on what platform underpins the Turbio and if it has been built from the ground up or is based on an existing car. However, as we noted in our original report, Vittori\u2019s creation is exactly the same length as a <a href=\"https:\/\/www.carscoops.com\/tag\/lamborghini-revuelto\/\" rel=\"nofollow noopener\" target=\"_blank\">Lamborghini Revuelto<\/a> and has the same wheelbase, weight distribution, and dry weight \u2013 which may or may not be a coincidence.<\/p>\n<p>                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/arrow.png\" data-type=\"inarticle-image\"\/><br \/>\n                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/arrow.png\" data-type=\"inarticle-image\"\/><\/p>\n<p>Power and Performance<\/p>\n<p>What we do know for sure is that it has a unique 6.8-liter naturally aspirated V12 built by Italtecnica. This engine is supplemented by an electric motor, allowing it to pump out a combined 1,100 hp that\u2019s enough to send it to 62 mph (100 km\/h) in just 2.5 seconds. According to Vittori, the engine has a redline \u201cclose to 9,000 rpm.\u201d<\/p>\n<p>Inside, the cabin of <a href=\"https:\/\/www.carscoops.com\/2025\/07\/hondas-racing-partner-is-building-its-own-car-with-pininfarina\/\" rel=\"nofollow noopener\" target=\"_blank\">the hypercar<\/a> is just as dramatic as the exterior.The steering wheel features a unique mix of buttons and dials. It is complimented by a semi-digital instrument cluster, a portrait-oriented infotainment display and ambient lighting, as well as a combination of white, black, and blue leather upholstery.<\/p>\n<p>As for pricing and production timing, both remain under wraps. Vittori has, however, opened pre-sales and confirmed that production will be capped at just 50 examples.<\/p>\n<p style=\"font-size:17px\"><a href=\"https:\/\/www.carscoops.com\/author\/johnhcarscoops-com\/\" rel=\"nofollow noopener\" target=\"_blank\">John Halas <\/a>contributed to this story. <\/p>\n<p>                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/arrow.png\" data-type=\"inarticle-image\"\/><br \/>\n                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/arrow.png\" data-type=\"inarticle-image\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"A new hypercar co-developed by Pininfarina and Vittori packs a 6.8-liter V12 hybrid, but that&#8217;s not the big&hellip;\n","protected":false},"author":2,"featured_media":182948,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-182947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/182947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=182947"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/182947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/182948"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=182947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=182947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=182947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}