{"id":183906,"date":"2025-10-07T21:17:09","date_gmt":"2025-10-07T21:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/183906\/"},"modified":"2025-10-07T21:17:09","modified_gmt":"2025-10-07T21:17:09","slug":"johnson-fitness-wellness-peloton-ink-retail-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/183906\/","title":{"rendered":"Johnson Fitness & Wellness, Peloton Ink Retail Partnership"},"content":{"rendered":"

Peloton\u2019s retail push is accelerating: after opening microstores, the connected fitness giant is teaming up with Johnson to bring its new Cross Training Series machines to more than 100 stores<\/p>\n

Just ahead of the holiday shopping season, Peloton has forged a retail partnership with Johnson Fitness & Wellness (JFW), the retail division of Johnson Health Tech, bringing the connected fitness\u00a0company\u2019s\u00a0new Cross Training Series<\/a> to more than 100 JFW stores nationwide and giving consumers hands-on access to its latest lineup.<\/p>\n

The move delivers on\u00a0Peloton\u2019s\u00a0promise to\u00a0expand its retail presence\u00a0<\/a>through\u00a0microstores<\/a>\u00a0and third-party partnerships,\u00a0giving more consumers the opportunity\u00a0to experience its equipment in person.<\/p>\n

In addition to joining\u00a0JFW\u2019s\u00a0roster of premium brands, including Matrix Fitness, Vision Fitness, Horizon, BowFlex and Schwinn, Peloton is also preparing to open microstores in high-traffic malls\u00a0including\u00a0Natick Mall in Massachusetts, Fashion Show Las Vegas in Nevada, The Mall at Short Hills in New Jersey and Alderwood Mall near Seattle, according to PeloBuddy. The microstores follow earlier openings in Nashville, Tennessee and Murray, Utah.<\/p>\n

\u201cWe are thrilled to welcome Peloton and its new Cross Training Series to J<\/a>FW<\/a> stores nationwide,\u201d\u00a0Johnson Health Tech Retail president Bob Zande said.\u00a0\u201cThis partnership complements our best-in-class lineup of fitness and wellness equipment from the most reputable names in the fitness industry. Together, JFW and Peloton are providing consumers even more fitness options to improve their personal health and fitness.\u201d<\/p>\n

\"\"Peloton\u2019s new Cross Training Series machines (credit: Peloton)<\/p>\n

The Peloton Cross Training Series features the\u00a0company\u2019s\u00a0latest equipment powered by Peloton IQ, its new AI and computer vision system that delivers real-time form feedback, rep tracking and weight suggestions during strength classes. Both the Bike+ and Tread+ include built-in movement tracking cameras, upgraded processors for faster performance, Sound by Sonos audio systems and integrated cooling fans.<\/p>\n

See Also<\/p>\n

\"Inside<\/a><\/p>\n

Shoppers can test the new Peloton Bike+, Tread and Tread+ in JFW showrooms with guidance from certified fitness experts, then purchase in-store or online. \u00a0Peloton\u2019s\u00a0in-home delivery team will handle fulfillment and installation.<\/p>\n

\u201cWe were so impressed by the expertise of JFW\u2019s specialists that we chose to bring our new Cross Training Series to all of their stores, greatly expanding our retail footprint,\u201d Peloton<\/a> chief commercial officer Dion Camp Sanders said. \u201cThis partnership provides an important hands-on trial experience with guidance from JFW\u2019s trusted fitness experts.\u201d<\/p>\n

While Peloton expands access to consumers through retail and microstores,\u00a0it\u2019s\u00a0also reaching new members through a growing commercial strategy. The company\u00a0recently launched the Peloton Pro Series,<\/a> a new line of commercial-ready equipment designed for hotels, residential buildings, corporate wellness centers and country clubs. The initiative marks the first\u00a0major\u00a0move from\u00a0Peloton\u2019s\u00a0new Commercial Business Unit, which combines its hardware, software and content with\u00a0Precor\u2019s\u00a0distribution and support network.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Peloton\u2019s retail push is accelerating: after opening microstores, the connected fitness giant is teaming up with Johnson to…\n","protected":false},"author":2,"featured_media":183907,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[13760,6647,102,81371,21537,13714,56,54,55],"class_list":{"0":"post-183906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-connected-fitness","9":"tag-fitness","10":"tag-health","11":"tag-johnson-fitness-wellness","12":"tag-partnerships","13":"tag-peloton","14":"tag-uk","15":"tag-united-kingdom","16":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/183906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=183906"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/183906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/183907"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=183906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=183906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=183906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}