{"id":184771,"date":"2025-10-08T05:59:09","date_gmt":"2025-10-08T05:59:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/184771\/"},"modified":"2025-10-08T05:59:09","modified_gmt":"2025-10-08T05:59:09","slug":"how-scammers-are-using-ai-to-lure-shoppers-to-fake-businesses","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/184771\/","title":{"rendered":"How scammers are using AI to lure shoppers to fake businesses"},"content":{"rendered":"

Last month, in response to a complaint from BBC’s Watchdog<\/a>, the ASA banned ads for a so-called “British” clothing firm, external<\/a> that used images of roses, cobbled streets and the union jack when it was shipping goods from a warehouse in Asia.<\/p>\n

The regulator said it was continuing to take action on misleading ads. <\/p>\n

But their spokesperson added: “Other regulators and the platforms on which these ads appear all have a part to play in tackling this issue.”<\/p>\n

Sue Davies, from Which?, said trading standards teams were “severely under-resourced and not well-equipped” to deal with the websites, meaning many could be going uninvestigated. <\/p>\n

“Although the onus should not fall on consumers, there are steps they can take to limit the risk of ending up with poor-quality tat,” she said.<\/p>\n

Shoppers should check reviews online to see how other people have found the company’s products and customer service.<\/p>\n

It is also worth checking if the company is based in the UK – terms and conditions pages can reveal the location of businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"Last month, in response to a complaint from BBC’s Watchdog, the ASA banned ads for a so-called “British”…\n","protected":false},"author":2,"featured_media":184772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-184771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/184771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=184771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/184771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/184772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=184771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=184771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=184771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}