{"id":185235,"date":"2025-10-08T10:27:08","date_gmt":"2025-10-08T10:27:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/185235\/"},"modified":"2025-10-08T10:27:08","modified_gmt":"2025-10-08T10:27:08","slug":"climate-crisis-greenhushing-is-whisper-it-coming-for-carbon-removal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/185235\/","title":{"rendered":"Climate Crisis: Greenhushing Is (Whisper It) Coming for Carbon Removal"},"content":{"rendered":"

Greenhushing, in which companies quietly get on with the task of decarbonizing without boasting about it, was once thought to be a way of avoiding accusations of greenwashing and complying with environmental-claims regulations. Now, it seems like it\u2019s more to avoid rocking the boat with climate-skeptic politicians<\/a> and consumers. A landscape where climate action can only be discussed sotto voce adds both a challenge and a potential direction for the important, but nascent, carbon-removal industry.<\/p>\n

With federal support for climate tech disappearing in the US<\/a>, project developers are trying to find a viable path forward. For CarbonCapture Inc. subsidiary True North Carbon, that meant moving its direct-air capture (DAC) plant to Canada<\/a> from the US. For others, it means choosing to focus on parts of the climate puzzle that aren\u2019t exclusively about CO2. In other words, they\u2019re greenhushing themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"Greenhushing, in which companies quietly get on with the task of decarbonizing without boasting about it, was once…\n","protected":false},"author":2,"featured_media":185236,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[5083,776,626,556,81836,1397,4168,388,306,90,3329,56,54,55,10976],"class_list":["post-185235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-agriculture","tag-california","tag-canada","tag-climate-change","tag-decentralized-autonomous-organizations","tag-environment","tag-federal-reserve","tag-london","tag-regulation","tag-science","tag-texas","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-view"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/185235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=185235"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/185235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/185236"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=185235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=185235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=185235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}