{"id":186123,"date":"2025-10-08T18:44:07","date_gmt":"2025-10-08T18:44:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/186123\/"},"modified":"2025-10-08T18:44:07","modified_gmt":"2025-10-08T18:44:07","slug":"googles-virtual-try-on-shopping-tool-expands-to-more-countries-now-lets-you-try-on-shoes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/186123\/","title":{"rendered":"Google&#8217;s virtual try-on shopping tool expands to more countries, now lets you try on shoes"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Google <a href=\"https:\/\/blog.google\/products\/shopping\/virtual-try-on-shoes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced<\/a> on Wednesday that <a href=\"https:\/\/techcrunch.com\/2025\/07\/24\/googles-new-ai-feature-lets-you-virtually-try-on-clothes\/\" rel=\"nofollow noopener\" target=\"_blank\">its AI feature that lets users virtually try on clothes<\/a> is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users virtually try on shoes.<\/p>\n<p class=\"wp-block-paragraph\">The feature works by asking users to upload a photo to see how real clothes might look on them. Now, users can visualize how different pairs of shoes would look on them.<\/p>\n<p class=\"wp-block-paragraph\">To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the \u201cTry It On\u201d button, then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital version of themselves. Users have the option to save or share the image with others.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"652\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-10.39.44AM.png\" alt=\"\" class=\"wp-image-3055414\"  \/>Image Credits:Google<\/p>\n<p class=\"wp-block-paragraph\">The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered\u00a0virtual try-on technology before, the earlier features focused on showing items on a diverse range of models\u2019 bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body.<\/p>\n<p class=\"wp-block-paragraph\">Google has been investing in the virtual try-on space in other ways as well. In June, the tech giant launched an\u00a0<a href=\"https:\/\/techcrunch.com\/2025\/06\/26\/google-launches-doppl-a-new-app-that-lets-you-visualize-how-an-outfit-might-look-on-you\/\" rel=\"nofollow noopener\" target=\"_blank\">experimental app called Doppl<\/a>\u00a0that uses AI to visualize how different outfits might look on you.<\/p>\n<p class=\"wp-block-paragraph\">While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life.<\/p>\n<p class=\"wp-block-paragraph\">Google isn\u2019t the only company to launch virtual try-on technology, as both <a href=\"https:\/\/techcrunch.com\/2022\/06\/09\/amazon-gets-into-ar-shopping-with-launch-of-virtual-try-on-for-shoes\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a> and <a href=\"https:\/\/techcrunch.com\/2022\/09\/14\/walmart-introduces-virtual-try-on-tech-which-uses-customers-own-photos-to-model-the-clothing\/\" rel=\"nofollow noopener\" target=\"_blank\">Walmart<\/a> have introduced similar features.<\/p>\n","protected":false},"excerpt":{"rendered":"Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to&hellip;\n","protected":false},"author":2,"featured_media":186124,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,844,86,56,54,55,82074],"class_list":["post-186123","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-google","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-virtual-try-on"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/186123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=186123"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/186123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/186124"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=186123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=186123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=186123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}