{"id":18620,"date":"2025-07-23T19:46:11","date_gmt":"2025-07-23T19:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/18620\/"},"modified":"2025-07-23T19:46:11","modified_gmt":"2025-07-23T19:46:11","slug":"oppo-teases-next-gen-camera-system-built-with-hasselblad-coming-later-this-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/18620\/","title":{"rendered":"Oppo teases ‘next-gen’ camera system built with Hasselblad, coming later this year"},"content":{"rendered":"

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Oppo is extending its camera partnership with Hasselblad, with the next phone from this continued relationship set for a late 2025 reveal.<\/p>\n

The two companies made their joint announcement<\/a> at an event in Gothenburg, Sweden, the location of Hasselblad\u2019s HQ. Both brands have previously partnered on several iterations of Oppo\u2019s flagship Find series, beginning with the Find X5 series back in 2022<\/a>. That launch marked the beginning of a three-year partnership, which will continue moving forward for at least an additional hardware cycle.<\/p>\n

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Pete Lau, Oppo\u2019s Chief Product Officer and, of course, the founder of OnePlus, delivered the following statement as part of this week\u2019s announcement:<\/p>\n

\u201cThe partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO\u2019s global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further.\u201d<\/p>\n

This announcement also includes some details on what to expect later this year, with the brands co-developing a \u201cnext-generation mobile imaging system\u201d for, presumably, Oppo\u2019s next Find series. While we\u2019re short on actual details aside from the promise of a \u201cnew standard\u201d being set in mobile imaging, we\u2019re set to hear more details \u2014 alongside a full reveal \u2014 later this year.<\/p>\n

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It\u2019s an interesting move on Oppo\u2019s part, considering what we\u2019ve heard about the OnePlus 15. Despite its close partnership with parent company Oppo, OnePlus is rumored to be dropping Hasselblad<\/a> from next year\u2019s flagship, despite four generations worth of flagship smartphones featuring the latter company\u2019s signature processing and color science. Considering just how magical the OnePlus 13\u2019s camera can feel at times \u2014 especially compared to the flatter, HDR-focused output from companies like Samsung and Google \u2014 it\u2019s a risky move. Thankfully, if you\u2019re an Oppo fan, you can breathe a sigh of relief, as your preferred photo processing<\/a> isn\u2019t going anywhere.<\/p>\n

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