\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\nThe deal is part of LVMH\u2019s wider 10-year agreement with the iconic series.<\/p>\n
That tie-up, announced last October and running through 2034, is understood to be worth $100 million annually to F1.<\/p>\n
In 2023 and 2024, Volcan de mi Tierra made its first appearance in F1 as the official tequila partner of the Las Vegas Grand Prix.<\/p>\n
This year, the brand will increase its presence across F1-operated hospitality spaces, including the F1 Paddock Club, throughout the remainder of the 2025 season.<\/p>\n
The overall LVMH-F1 tie-up has already seen several specific LVMH brands \u2013 such as watch giant TAG Heuer, spirits company Mo\u00ebt & Chandon, and major fashion label Louis Vuitton \u2013 come on board in partnerships covering the motor racing series.<\/p>\n
Several drink brands under the LVMH umbrella have become F1 sponsors this year, including\u00a0French Bloom, under a deal announced last month, Belvedere, and Glenmorangie.<\/p>\n
The series has long courted a strong influence in the high fashion and luxury goods industries, thanks in part to its wealthy status and similarly wealthy fanbase.<\/p>\n
Aside from LVMH, other major F1 partners include Aramco, AWS, Crypto.com, DHL, Lenovo, MSC Cruises, and Qatar Airways.<\/p>\n
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