{"id":188561,"date":"2025-10-09T17:36:12","date_gmt":"2025-10-09T17:36:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/188561\/"},"modified":"2025-10-09T17:36:12","modified_gmt":"2025-10-09T17:36:12","slug":"im-a-beauty-editor-these-are-the-five-best-new-serums-from-just-11-10-using-a-powerful-ingredient-that-tackles-pigmentation-and-spots-including-one-with-global-first-formula","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/188561\/","title":{"rendered":"I&#8217;m a beauty editor &#8211; these are the five best new serums from just \u00a311.10 using a powerful ingredient that tackles pigmentation and spots, including one with &#8216;global-first&#8217; formula"},"content":{"rendered":"<p class=\"mol-para-with-font\" style=\"font-size: 16px;line-height: 23px;margin: 0 0 16px;\">Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission &#8211; <a style=\"font-weight: bold;\" target=\"_self\" class=\"\" href=\"https:\/\/www.dailymail.co.uk\/news\/article-11640649\/Affiliate-disclosure.html\" rel=\"nofollow noopener\">learn more<\/a><\/p>\n<p class=\"mol-para-with-font\">Is azelaic acid on your radar? If not, it absolutely should be. It\u2019s a multi-tasking ingredient that pretty much everyone can use (even pregnant women) &#8211; and benefit from. Talking about it at the end of 2023, skin doctor, Dr Sam Bunting predicted that it would go \u2018stratospheric\u2019 in the next few years and even had the potential to challenge retinoids as the must-have ingredient for achieving glowing skin.<\/p>\n<p class=\"mol-para-with-font\">So why is it such a powerhouse? Not only does it reduce pigmentation and redness, but it also clears clogged pores and minimises the appearance of blemishes. Basically, whether you\u2019ve got rosacea, spots, hyperpigmentation or simply want brighter, more radiant skin, it should be in your regime.<\/p>\n<p class=\"mol-para-with-font\">While labelled an acid, it\u2019s generally not considered to be as harsh on skin other acids such as vitamin C (ascorbic acid) and vitamin A (retinoic acid) and, while it\u2019s available on prescription at 15 per cent and 20 per cent, at the ten per cent level you\u2019ll find in most over-the-counter creams, it\u2019s still effective and unlikely to cause irritation \u2014 although, as with anything, introduce it gradually if you\u2019ve not used it before.<\/p>\n<p>   <img decoding=\"async\" id=\"i-6d9c9d4ddfc98245\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102818163-15174369-image-a-3_1759943479302.jpg\" height=\"423\" width=\"634\" alt=\"Azelaic acid can be used daily in the morning or evening, or both, all over the face\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Azelaic acid can be used daily in the morning or evening, or both, all over the face<\/p>\n<p class=\"mol-para-with-font\">Azelaic acid also plays nicely with other actives so can be formulated with ingredients such as vitamin C and niacinamide to complement its effects. And as for those effects, if you really want to see what it can do, give it at least a month and be consistent. Using daily &#8211; you can use it morning or evening, or both &#8211; all over the face will give the best results. So where can you find it? Here are five over-the-counter products that capitalise on the wizardry of azelaic acid\u2026<\/p>\n<p class=\"mol-para-with-font\">Best for rosacea<\/p>\n<p>  <a rel=\"nofollow noreferrer noopener\" target=\"blank\" href=\"https:\/\/go.skimresources.com\/?id=55199X1545748&amp;xs=1&amp;xcust=editorialuk-15174369-new-in-serums&amp;url=https%3A%2F%2Fdrsambunting.com%2Fproducts%2Fflawless-brightly-serum\">  <img decoding=\"async\" id=\"i-8e56f8ac667196e2\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102844545-15174369-image-m-2_1760012753112.jpg\" height=\"860\" width=\"634\" alt=\"\" class=\"img-no-border img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>  <\/a>  <\/p>\n<p class=\"mol-para-with-font\">Since its launch in 2020, this has become something of a cult product \u2014 and with good reason. It\u2019s a clever combination of ten per cent azelaic with five per cent niacinamide and two per cent ascorbic glucoside, a gentle form of vitamin C, plus one per cent bakuchiol \u2014 often referred to as an alternative to retinol, because it has similar effects, calming blemishes and reducing signs of ageing. Loved by rosacea sufferers and pregnant women alike (who are advised not to use retinol) for being effective at improving skin appearance and texture while also being kind to sensitive skin.<\/p>\n<p class=\"mol-para-with-font\">Best newcomer\u00a0<\/p>\n<p>  <a rel=\"nofollow noreferrer noopener\" target=\"blank\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=8\/btisdd0hQ&amp;mid=43489&amp;u1=editorialuk-15174369-new-in-serums&amp;murl=https%3A%2F%2Ftrinnylondon.com%2Fuk%2Fproducts%2Fnaked-ambition%3FshowCountryDialog%3DGB\">  <img decoding=\"async\" id=\"i-c28cfc77410192ea\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102844555-15174369-image-m-4_1760012761717.jpg\" height=\"606\" width=\"634\" alt=\"\" class=\"img-no-border img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>  <\/a>  <\/p>\n<p class=\"mol-para-with-font\">This is the latest launch from the beauty mogul who debuted it this week in a blaze of publicity. While the combination of vitamin C and ten per cent azelaic acid isn\u2019t unique, the brand claims the way that they\u2019ve managed to package the high level of vitamin C in a slow-release format, together with a special delivery system for the azelaic, is groundbreaking. Used daily, it has been clinically proven to transform skin \u2013 evening tone, boosting radiance and reducing redness \u2014 in just 14 days.\u00a0<\/p>\n<p>   <img decoding=\"async\" id=\"i-687b45fb38bc7315\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102818115-15174369-image-a-1_1759943353807.jpg\" height=\"423\" width=\"634\" alt=\"Trinny London launched the latest new product with azelaic acid this week\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Trinny London launched the latest new product with azelaic acid this week<\/p>\n<p class=\"mol-para-with-font\">Best budget buy<\/p>\n<p>  <a rel=\"nofollow noreferrer noopener\" target=\"blank\" href=\"https:\/\/go.skimresources.com\/?id=55199X1545748&amp;xs=1&amp;xcust=editorialuk-15174369-new-in-serums&amp;url=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fthe-ordinary-azelaic-acid-suspension-10-30ml%2F15236645\">  <img decoding=\"async\" id=\"i-15dcffc1a4aca52c\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102844549-15174369-image-m-6_1760012772451.jpg\" height=\"603\" width=\"634\" alt=\"\" class=\"img-no-border img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>  <\/a>  <\/p>\n<p class=\"mol-para-with-font\">The back to basics skincare brand offers this no frills option if you\u2019re happy with the rest of your routine and just want to add in some azelaic acid. Those with rosacea and breakouts describe it as a game changer, but if you\u2019re cocktailing your own skincare, be careful about using it with other strong ingredients &#8211; such as acids or retinoids &#8211; at least until your skin has got used to it. If you love this cream formulation, it\u2019s also available in a 100ml version for \u00a327.40.<\/p>\n<p class=\"mol-para-with-font\">Best for sensitive skin<\/p>\n<p>  <a rel=\"nofollow noreferrer noopener\" target=\"blank\" href=\"http:\/\/skin%20+%20me%20brighten%20+%20boost%20calming%20azelaic%20acid%20serum\/\">  <img decoding=\"async\" id=\"i-33c6f5c107c19bce\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102844595-15174369-image-m-8_1760012781413.jpg\" height=\"673\" width=\"634\" alt=\"\" class=\"img-no-border img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>  <\/a>  <\/p>\n<p class=\"mol-para-with-font\">While you can get prescription strength azelaic from their prescription by post service (see below), if you don\u2019t want to commit to that, this dropper serum that contains ten per cent azelaic acid could be worth trying.<\/p>\n<p class=\"mol-para-with-font\">As the name suggests, it\u2019s specifically formulated to deliver the benefits of azelaic to sensitive skin types and, as such, contains calming peptides alongside a number of ingredients known to soothe and calm skin, such as bisabolol, panthenol, ectoin and allantoin.<\/p>\n<p class=\"mol-para-with-font\">Best for blemishes\u00a0<\/p>\n<p>  <a rel=\"nofollow noreferrer noopener\" target=\"blank\" href=\"https:\/\/www.awin1.com\/cread.php?awinmid=15729&amp;awinaffid=86032&amp;campaign=&amp;clickref=editorialuk-15174369-new-in-serums&amp;ued=https%3A%2F%2Fwww.laroche-posay.co.uk%2Fen_GB%2Feffaclar-a.z.-gel-cream-moisturiser%2FLRP_917.html&amp;platform=pl\">  <img decoding=\"async\" id=\"i-d6b2faeb0d21a657\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/102844543-15174369-image-m-10_1760012806711.jpg\" height=\"636\" width=\"634\" alt=\"\" class=\"img-no-border img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>  <\/a>  <\/p>\n<p class=\"mol-para-with-font\">Designed especially for blemish-prone adult skin (as too often products aimed at spots dry skin out too much) this combines ten per cent azelaic acid with salicylic acid, known for its efficacy when it comes to cleaning out pores and controlling oil, and hyaluronic acid. The idea is that the hyaluronic plumps and hydrates skin so you zap the spots but don\u2019t leave skin desiccated and wrinkly.<\/p>\n<p class=\"mol-para-with-font\">Want something stronger but don\u2019t have the time or money for a dermatologist? Check out Skin &amp; Me (skinandme.com), Dermatica (dermatica.co.uk) and Klira (klira.skin) who all offer prescription by post skincare and can prescribe you azelaic acid at strengths up to 20%.<\/p>\n","protected":false},"excerpt":{"rendered":"Daily Mail journalists select and curate the products that feature on our site. If you make a purchase&hellip;\n","protected":false},"author":2,"featured_media":188562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[11716,20086,52550,97,20045,519,59,102,56,54,55],"class_list":{"0":"post-188561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-affiliated","9":"tag-commercebeauty","10":"tag-commerceskincare","11":"tag-dailymail","12":"tag-editorial-impulse","13":"tag-femail","14":"tag-gb","15":"tag-health","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/188561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=188561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/188561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/188562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=188561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=188561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=188561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}