{"id":190407,"date":"2025-10-10T12:17:08","date_gmt":"2025-10-10T12:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/190407\/"},"modified":"2025-10-10T12:17:08","modified_gmt":"2025-10-10T12:17:08","slug":"trip-adds-flavoured-magnesium-and-electrolyte-powder","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/190407\/","title":{"rendered":"Trip adds flavoured magnesium and electrolyte powder"},"content":{"rendered":"

\"Electrolyte<\/p>\n

Trip has moved into functional hydration with the addition of a new powder containing magnesium and electrolytes.<\/p>\n

The peach and yuzu flavoured blend will launch this month in Boots, Amazon<\/a> and via DTC<\/a> (rsp: \u00a328\/20 sachets).<\/p>\n

It contains natural electrolytes from Himalayan pink salt and coconut water extract with magnesium, vitamin D and ashwagandha in a sugar-free formula.<\/p>\n

\u201cWe\u2019re always innovating to bring our community<\/a> exceptional new ways to find calm in the everyday chaos,\u201d said Trip co-founder Olivia Ferdi. \u201cThis new magnesium and electrolyte powder offers a convenient, functional format for today\u2019s busy consumers, and it is uniquely delicious, and with authentically functional blends that Trip is known for.\u201d<\/p>\n

Peach Yuzu Electrolytes, Magnesium & Vitamin D is the second powdered product launched by Trip, but the first to contain added electrolytes and vitamins.<\/p>\n

The supplier\u2019s Pomegranate Orange Blossom Magnesium Powder \u2013 launched last year \u2013 contains same blend of magnesium, L-theanine and lion\u2019s mane as its Mindful Blends drinks.<\/p>\n

Having extended beyond CBD<\/a> with the launch of Mindful Blends<\/a> last spring, the majority of Trip\u2019s sales in the UK now come from non-CBD products.<\/p>\n

Trip expects to generate revenues of more than $100m (\u00a374m) this calendar year \u2013 as well as turning a profit.<\/p>\n

The brand has raised more than \u00a325m over a series of funding rounds in recent years, including a \u00a35.6m equity investment agreed with The Equity Studio in December<\/a>.<\/p>\n

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