{"id":191819,"date":"2025-10-11T02:02:07","date_gmt":"2025-10-11T02:02:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/191819\/"},"modified":"2025-10-11T02:02:07","modified_gmt":"2025-10-11T02:02:07","slug":"apple-reorganizes-health-and-fitness-divisions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/191819\/","title":{"rendered":"Apple Reorganizes Health and Fitness Divisions"},"content":{"rendered":"

Apple<\/a> is reportedly reorganizing some of its divisions as the retirement of former Chief Operating Officer Jeff Williams<\/a> nears.<\/p>\n

The company will move its health and fitness divisions and place them under the oversight of its services chief, Eddy Cue<\/a>, Bloomberg reported<\/a> Friday (Oct. 10), citing unnamed sources.<\/p>\n

In addition, the Apple Watch operating system will now be overseen by the company\u2019s head of software engineering, Craig Federighi<\/a>, according to the report.<\/p>\n

Apple did not immediately reply to PYMNTS\u2019 request for comment.<\/p>\n

According to the Bloomberg report, both Cue and Federighi have decades of experience at the company, helped launch some of its biggest products and have been gaining influence.<\/p>\n

The report added that Apple wanted to combine its health and fitness divisions\u2019 efforts and that it plans to launch a new subscription service called Health+. The Health+ service will provide users with personalized recommendations on nutrition, exercise and sleep with the help of an artificial intelligence-powered assistant, per the report.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

Apple announced in July that Williams would retire<\/a> later this year to spend more time with friends and family.<\/p>\n

The company said at the time that Williams would transition his role as COO later that month to Apple Senior Vice President of Operations Sabih Kahn<\/a>. It said he would continue reporting to Apple CEO Tim Cook<\/a> and overseeing the company\u2019s design team, Apple Watch, and health initiatives, and then would retire later in the year.<\/p>\n

Cook said in the July press release that Williams had \u201chelped to create one of the most respected global supply chains in the world; launched the Apple Watch and overseen its development; architected Apple\u2019s health strategy; and led our world-class team of designers with great wisdom, heart and dedication.\u201d<\/p>\n

Bloomberg reported in March that Apple was working on an AI agent that can dispense health advice<\/a> and that the project marked the company\u2019s latest and perhaps strongest push into the health field.<\/p>\n

During Apple\u2019s third quarter earnings report in July, the company said the revenues of its wearables<\/a>, home and accessories category, which includes Apple Watch, fell 9% to $7.4 billion. Services revenue was up 13% to $27.4 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is reportedly reorganizing some of its divisions as the retirement of former Chief Operating Officer Jeff Williams…\n","protected":false},"author":2,"featured_media":191820,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[304,6647,102,50,54215,14681,5292,56,54,55,6242],"class_list":{"0":"post-191819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-apple","9":"tag-fitness","10":"tag-health","11":"tag-news","12":"tag-organization","13":"tag-personnel","14":"tag-pymnts-news","15":"tag-uk","16":"tag-united-kingdom","17":"tag-unitedkingdom","18":"tag-whats-hot"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/191819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=191819"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/191819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/191820"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=191819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=191819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=191819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}