![\"Shein](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/bcb5.jpg\")
Shein is known for its trend driven fast fashion – Reuters<\/p>\n
The policy, called de minimis,\u00a0ended on August 29, and in September Shein\u2019s observed sales declined about 8% from the same period a year ago, according to data from Bloomberg Second Measure, which tracks the transactions of an anonymous set of\u00a0US shoppers. That marked the second-worst monthly performance of the past three years.\u00a0<\/p>\n
The Trump administration has said one of the reasons it ended the policy, which allowed\u00a0shipments worth no more than\u00a0$800 to enter the US duty-free, was to even the playing field for US companies. Closely held Shein, founded in mainland China and now headquartered in Singapore, has been growing rapidly in recent years, aided by undercutting competitors on price with\u00a0goods made in Asia.\u00a0Quarterly sales nearly hit $10 billion in the first three months of the year, Bloomberg reported in July.<\/p>\n
The end\u00a0of de minimis will help Shein\u2019s competitors in fast fashion, said Poonam Goyal, a senior analyst with Bloomberg Intelligence covering retail e-commerce. Other big players in the sector include H&M<\/a> and Zara<\/a>.<\/p>\n \u201cThe playing field has been levelled,\u201d\u00a0with the end of de minimis, Goyal said. \u201cThat means their prices aren’t as competitive as they were in the past.\u201d Shein\u00a0didn\u2019t respond to a request for comment for this story.\u00a0<\/p>\n The White House\u2019s\u00a0first step on\u00a0de minimis came in early May when it\u00a0removed\u00a0the exemption on shipments from China.\u00a0Shein raised prices- including some dramatically- ahead of the\u00a0change, Bloomberg reported at the time. The company\u2019s US business also took a hit then, with monthly sales declining almost 11%, according to Second Measure.\u00a0<\/p>\n Shein has since\u00a0slowed its pursuit of an initial public offering. The retailer has also been\u00a0diversifying its supply chain, including reducing its reliance on China.\u00a0<\/p>\n Natasha Kuliecza, a sophomore at Rutgers University and frequent Shein shopper, said she has looked into\u00a0alternatives, such as Amazon<\/a> and Target<\/a>, after seeing prices rise and delivery times lengthen at Shein.<\/p>\n \u201cAs a college student, I\u2019m trying to save money with everything,\u201d Kuliecza said. \u201cSo when I want more clothes, I\u2019d rather just go the cheaper route.\u201d\n <\/p>\n","protected":false},"excerpt":{"rendered":"By Bloomberg Published October 10, 2025 Shein Group Ltd.\u2019s sales in the US have taken a hit since…\n","protected":false},"author":2,"featured_media":192359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2151,712,709,59,57,58,1477,711,710,50,713,26373,29133,56,54,55,44665],"class_list":["post-192358","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-amazon","tag-beauty","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-hm","tag-luxury","tag-network","tag-news","tag-professionals","tag-shein","tag-target","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-zara"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/192358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=192358"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/192358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/192359"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=192358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=192358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=192358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}