![\"Chrome](\"https:\/\/specials-images.forbesimg.com\/imageserve\/5e66cbd8e1e6170007593a74\/Chrome-app-\/960x0.jpg?cropX1=562&cropX2=3561&cropY1=825&cropY2=2292\")
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Enjoy the silence as Chrome changes.<\/p>\n
Jaap Arriens\/NurPhoto<\/p>\n
Republished on October 12 with responses to Google\u2019s update and advice to uses on what happens after this goes live. <\/p>\n
Google has quietly confirmed a major Chrome update coming soon to billions of Smartphone and PC users. While its Gemini in Chrome<\/a> update dominates the headlines, for many of everyday users this silent change could be just as welcome.<\/p>\n \u201cTo help you cut through the noise and reduce notification overload,\u201d Google announced Friday<\/a>, \u201cwe\u2019re launching a new feature to automatically remove notification permission for sites you haven\u2019t interacted with recently.\u201d<\/p>\n ForbesSamsung Surprises Galaxy Users With Android Upgrade ChangeBy Zak Doffman<\/a><\/p>\n This echoes safety protections already built into Chrome, the world\u2019s most popular browser by some distance, which police access to sensitive camera, location and other permissions. Google says its quiet update is coming to both Android and desktop.<\/p>\n This is crucial, Google says, because \u201cdata indicates that users frequently receive a high volume of notifications, resulting in minimal engagement and high disruption. Less than 1% of all notifications receive any interaction from users.\u201d<\/p>\n This doesn\u2019t stop useful notifications. \u201cThis feature will only revoke permissions for sites when there is very low user engagement and a high volume of notifications being sent.\u201d And \u201cChrome will inform you when notification permissions are removed.\u201d<\/p>\n It will be grouped under the browser\u2019s \u201cSafety Check<\/a>\u201d settings, which also includes enhancements to Safe Browsing and enables users to quickly check their setup.<\/p>\n Quieter times are on the way.<\/p>\n Google<\/p>\n Google says its tests \u201cshow a significant reduction in notification overload with only a minimal change in total notification clicks. Our experiments also indicate that websites that send a lower volume of notifications are actually seeing an increase in clicks.\u201d<\/p>\n As PC Mag<\/a> points out, \u201cit\u2019s not just Chrome\u201d that\u2019s getting this kind of update. There\u2019s now a silent theme across the platforms. \u201cGoogle seems to have been taking steps lately to reduce notification overload across its entire product line. In May, YouTube began testing a feature where users would no longer receive push notifications from a particular channel if they hadn\u2019t engaged with it recently, though the alerts would still be available via the notification inbox in the YouTube app.\u201d<\/p>\n In terms of the practicalities of this update, Android Police<\/a> explains \u201cwhile Chrome notifies users when it disables the notifications, it hasn\u2019t clarified what qualifies as low engagement. So, if you don\u2019t want to miss notifications from certain websites, make sure you visit them frequently, or simply turn off the feature. However, it’s worth noting that it won’t impact the notifications you receive from Progressive Web Apps (PWAs).\u201d<\/p>\n ForbesGoogle Confirms Upgrade Decision For Millions Of Gmail UsersBy Zak Doffman<\/a><\/p>\n For many users debating Chrome versus the competition, the two more critical decision points will be new AI browsing upgrades, including Gemini in Chrome<\/a>, and which browser best safeguards their privacy<\/a>. <\/p>\n