{"id":199610,"date":"2025-10-14T14:49:08","date_gmt":"2025-10-14T14:49:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/199610\/"},"modified":"2025-10-14T14:49:08","modified_gmt":"2025-10-14T14:49:08","slug":"mclaren-and-haas-land-new-sponsors-ahead-of-us-grand-prix","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/199610\/","title":{"rendered":"McLaren and Haas land new sponsors ahead of US Grand Prix"},"content":{"rendered":"<p>The McLaren and Haas Formula One teams have announced new partnerships ahead of this weekend\u2019s US Grand Prix.<\/p>\n<p>Contracts:Information management specialist Iron Mountain becomes an official partner of McLarenFirm\u2019s artificial intelligence (AI)-enabled digital platform will house McLaren\u2019s content archivesIron Mountain will also secure and manage team\u2019s \u2018end-of-life IT assets\u2019, according to a releaseCompany\u2019s branding will feature on both of McLaren\u2019s race carsWater brand Vellamo Water becomes official hydration partner of HaasMulti-year deal grants Vellamo branding on the VF-25 car, driver helmets and water bottles, as well as in the team\u2019s hospitalityVellamo will also create tailored hydration solutions for HaasHaas also announce official partnership with customer experiences specialist CSGContext:<\/p>\n<p>Iron Mountain is the latest technology firm to partner with McLaren, who already boast the likes of Google, Dropbox and Android as partners. Last month, the team added AI specialist Groq as a sponsor, continuing the growth of their commercial portfolio.<\/p>\n<p>Meanwhile, US-based Haas\u2019 has taken the opportunity of a home Grand Prix to unveil two new partnerships. Other sponsors of the team include title partner MoneyGram, cloud communications platform Infobip and <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/haas-f1-zoomex-crypto-partner-march-2025\/\" target=\"_blank\" rel=\"noopener nofollow\">crypto exchange Zoomex<\/a>.<\/p>\n<p>Comment:<\/p>\n<p>\u201cOur fans are at the centre of what we do, and we are passionate about sharing our storied past with them,\u201d said Nick Martin, co-chief commercial officer of McLaren Racing. \u201cWith the integration of Iron Mountain, we will be able to bring to life more of the team\u2019s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.\u201d<\/p>\n<p>\u201cVellamo Water is a fantastic addition to our partner portfolio,\u201d said Ayao Komatsu, team principal of Haas. \u201cTheir premium water, sourced from Finland\u2019s Ice Age aquifers, aligns with our pursuit of excellence. Hydration is critical in our sport, and Vellamo\u2019s pure, electrolyte-rich water will help our drivers and team personnel perform at their best throughout the demanding F1 season.\u201d<\/p>\n<p>Coming next:<\/p>\n<p>The US Grand Prix takes place at the Circuit of the Americas from 17th to 19th October, where both Iron Mountain and Vellamo will feature on the cars of their new team partners.<\/p>\n<p>Go deeper:<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The McLaren and Haas Formula One teams have announced new partnerships ahead of this weekend\u2019s US Grand Prix.&hellip;\n","protected":false},"author":2,"featured_media":199611,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1687,372,6537,1152,65645,101,56,54,55],"class_list":["post-199610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-f1","tag-formula-1","tag-formula1","tag-haas","tag-mclaren-racing","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/199610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=199610"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/199610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/199611"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=199610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=199610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=199610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}