{"id":203267,"date":"2025-10-16T03:03:14","date_gmt":"2025-10-16T03:03:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/203267\/"},"modified":"2025-10-16T03:03:14","modified_gmt":"2025-10-16T03:03:14","slug":"6-brilliant-brand-collaborations-to-check-out-during-frieze-london","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/203267\/","title":{"rendered":"6 Brilliant Brand Collaborations to Check Out During Frieze London"},"content":{"rendered":"

The worlds of art and fashion have been flirtatious for as long as any curious eye can recall. The Lobster Dress which sprung out of a creative duet between Elsa Schiaparelli<\/a> and Salvador Dal\u00ed<\/a> in 1983 occupies a unique resonance in both visionaries\u2019s similarly provocative lexicons. For the single-act ballet Le Train Bleu, it was Pablo Picasso who painted the set into his 1922-dated painting azure-washed Deux femmes courant sur la plage and Coco Chanel who helmed the similarly beach-weathered costumes.<\/p>\n

Tastemakers in the garment industry more recently have been pushing limits of high fashion\u2019s fated visual codes by adapting the groundbreaking work of bygone artists and translate their subversive languages for new generations.\u00a0\u201cThere is a natural alignment between the worlds of art and fashion,\u201d tells Galerie Emily Glazebrook, Frieze\u2019s Chief Commercial Officer.\u00a0\u201cArt and fashion collaborations often allow both artists and brands to engage in new cultural dialogues, offering perspectives that bridge both worlds.\u201d\u00a0<\/p>\n

The waltz between art and fashion, however, branches beyond collaborative garments to rather experiential and occasionally philanthropic territories. And art fairs, similar to biennials, are suiting occasions for top brands to tap into art weeks already laden with a creative spirit. Many lauded houses claim a piece of the limelight with their own presentations in which either long-established or young hot artists tailor their visions for a heritage brand\u2019s iconic looks. This overlap particularly erupts with an abundance of happenings around town when an art fair is associated with a fashion capital, such as London and this week\u2019s Frieze.<\/p>\n

\u201cOur partners all have a unique role in connecting us into a different world or way of thinking, expanding our audiences beyond our immediate core constituents and reaching new people and we offer the same to our partners,\u201d adds Glazebrook.\u00a0<\/p>\n

\t\t\t\t\t\"Woman<\/p>\n

\t\t\t\t\t\t\tElmgreen & Dragset
\nThe Audience, (2025).<\/p>\n

\t\t\t\t\t\t\tPhoto: Elmar Vestner<\/p>\n

\t\t\t\t\t\"Person<\/p>\n

\t\t\t\t\t\t\tElmgreen & Dragset
\nThe Audience, (2025).
\n\t\t\t\t\t\t\tPhoto: Elmar Vestner<\/p>\n

1. Elmgreen & Dragset Prada Mode <\/p>\n

Perhaps the work of no artist\u2014or duo\u2014is more tied to a fashion house than Elmgreen & Dragset whose now landmark status sculpture Prada Marfa silently sits on U.S. Route 90. Two decades have passed since the Scandinavian duo installed on a sleepy town their faux boutique with shoes and purses cherrypicked by none other than Miuccia Prada herself from her brand\u2019s fall\/winter 2005 collection. But their paths cross again for a take-over at Prada Mode in London, which is a series of immersive art experiences that the Milanese fashion house has so far mounted in occasions such as Art Basel Miami Beach<\/a> in 2018 and Seoul during Frieze in 2023. The moody installation which occupies an alluring sterility like much of Elmgreen & Dragset\u2019s work in three dimension features a film and life-like sculptures of figures donning Prada attires.<\/p>\n

\t\t\t\t\t\"Perfume<\/p>\n

\t\t\t\t\t\t\tLoewe Crafted Collection.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Loewe<\/p>\n

\t\t\t\t\t\"Two<\/p>\n

\t\t\t\t\t\t\tLoewe Crafted Collection.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Loewe<\/p>\n

2. Loewe Perfumes Debuts Crafted Collection<\/p>\n

Loewe<\/a> builds up on its Spanish craft legacy with a limited edition perfume collection which is bottled in handblown glass sculptures with organic bubbly formations and granite caps. These three new fragrances with notes of oud or vanilla debut at the brand\u2019s Mayfair boutique with a week-long staging which assumes blown glass sculptures by Spain\u2019s 300-year old Real Fabrica de Cristales de la Granja as well as commissioned colorful furniture pieces by contemporary Italian designer Marco Campardo. A sponsor of Frieze\u2019s VIP program, the brand also extends its support on emerging makers with its annual Loewe Foundation Craft Prize, which this year went to Japanese ceramic artist Kunimasa Aoki<\/a>.<\/p>\n

\t\t\t\t\t\"Open<\/p>\n

\t\t\t\t\t\t\tBookmarc.\t\t\t<\/p>\n

3. Bookmarc Pop-Up at the Standard <\/p>\n

Bookmarc is an emblem of 2010s\u2019 New York on the cusp of social media explosion and a new chapter for fashion and celebrity culture. Marc Jacobs\u2019s corner book store for all things fashion and art still stands as a slice of the heydays of power moves in editorial and era-defining images in Manhattan\u2019s West Village. A bit of that aura currently lingers at The Standard\u2019s London location near King\u2019s Cross. The bookstore\u2019s six-month tenure at the hotel\u2019s Library Lounge promises the similar repertoire of its Big Apple origin with all things print on fashion and art, selected by the bookstore\u2019s staff on the other side of the ocean. The outpost will mirror the original shop which still attracts its fanbase with book signings with the likes of Kate Moss, Kendall Jenner, and Carine Roitfeld, as well as a recent book launch with Anna Sui. In fact, the iconoclastic New York designer will stop by Bookmarc London in November for a similar appearance. In September, they hosted 90s\u2019 photographer Pamela Hanson for a casual conversation with hairstylist Sam McKnight to toast for Hanson\u2019s new book, Pamela Hanson: The 90s.<\/p>\n

\t\t\t\t\t\"Two<\/p>\n

\t\t\t\t\t\t\tCamille Henrot and Ilana Harris-Babou.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Tiffany & Co. <\/p>\n

\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\tIlana Harris-Babou.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Tiffany & Co. <\/p>\n

4. Tiffany& Co. x Artist-to-Artists<\/p>\n

Joining on board this is Tiffany & Co.<\/a> with its sponsor of the fair\u2019s ever-exhilarating section Artist-to-Artist which returns for a third year with pairings of established and emerging artists. This year\u2019s six pairings include the multimedia artist Ilana Harris-Babou who makes video and sculpture about the obscurities of the mundane, picked by Camille Henrot, to exhibit game tables, video, and glazed ceramic and cement wall reliefs with Minneapolis gallery, Dreamsong. Amy Sherald<\/a>, Chris Ofili, Bharti Kher, and Nicole Eisenman are among other nominators who bring to spotlight the works of artists such as Ren\u00e9 Trevi\u00f1o, Neal Tait, T. Venkanna, and Katherine Hubbard.<\/p>\n<\/p>\n

5. De Beers Group Presents Immersive Show at Frieze<\/p>\n

Amidst the historical treasures and major cultural objects of Frieze Masters, De Beers is partnering with the fair for the first time to premiere \u201cVoyage through the Diamond Realm,\u201d an immersive video experience that celebrates the diamond as one of nature\u2019s most ancient storytellers.<\/p>\n

The installation acts as a compelling dialogue between the stone\u2019s natural origins and its role in human history, inviting audiences to trace its genesis from stardust to their discovery in the rivers, deserts, and ice. \u201cVoyage through the Diamond Realm\u201d is the first chapter in a series of immersive experiences that will tour globally across the U.S., India and China, from early 2026.\u00a0<\/p>\n

\t\t\t\t\t\"Black<\/p>\n

\t\t\t\t\t\t\tRust Never Sleep.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Mich\u00e9le Lamy<\/p>\n

\t\t\t\t\t\"Modern<\/p>\n

\t\t\t\t\t\t\tRick Owens furniture.
\n\t\t\t\t\t\t\tPhoto: Courtesy of Rick Owens<\/p>\n

6. Rick Owens at Carpenters Workshop<\/p>\n

The parallel between Rick Owens\u2019s sartorial and industrial designs has grown into an inseparable output. The Paris-based American gothic master\u2019s otherworldly architectural silhouettes and his enigmatic bestial furniture pieces complete one another, coming out of his singular appetite for mythic revelations through extremely tactile finishes. Owens and his life partner and muse Mich\u00e8le Lamy<\/a> continue their exploration of furniture\u2019s narrative potential in a new exhibition at Carpenters Workshop Gallery, titled \u201cRust Never Sleep\u201d. The titular corroded substance lends itself to a series of pieces in which temporality and tactility clash and compliment each other. The dramatic Antler Bed makes its debut with its imposing recycled elm wood body, crowned on its headboard with two antlers that protrude as reminders of nature\u2019s poetic endurance. In Pedal\u00f2 Rust, a curved rust-covered steel chair is matched with a bulbous camel leather cushion, blending different forms and paces of natural transformations into a hefty result.<\/p>\n","protected":false},"excerpt":{"rendered":"The worlds of art and fashion have been flirtatious for as long as any curious eye can recall.…\n","protected":false},"author":2,"featured_media":203268,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,87913,87914,1120,87915,87916,96,87917,82170,388,51424,87918,78582,87919,56,54,55],"class_list":{"0":"post-203267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-bookmarc","12":"tag-carpenters-workshop","13":"tag-design","14":"tag-dragset-prada-mode","15":"tag-elmgreen","16":"tag-entertainment","17":"tag-frieze-london","18":"tag-loewe","19":"tag-london","20":"tag-perfume","21":"tag-prada-mode","22":"tag-rick-owens","23":"tag-tiffany-co","24":"tag-uk","25":"tag-united-kingdom","26":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=203267"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/203268"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=203267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=203267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=203267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}